Lining'S Embrace Of The World

Unlike Deng Ya Ping, for the former gymnastics Prince and today's business magnate Lining, the Olympic Games must be an emotionally complex word.

Like Deng Ya Ping, Lining, the Zhuang national gymnast, won 14 World Championships in his sports career.

In 1982, in the sixth World Cup finals, Lining won the floor exercise, pommel horse, rings, vault, horizontal bar and individual all-around champion.

In 1983, Lining won the men's team championship in the twenty-second World Gymnastics Championships.

At the 1984 Losangeles Olympic Games, Lining won the title of floor exercise, pommel horse and rings.

In 1985, Lining won the hoisting ring in the twenty-third World Gymnastics Championships.

In 1986, in the Seventh World Cup finals, he won the individual all-around, floor exercise and pommel horse championship.

In 1987, he was accepted as the member of the International Olympic Committee athlete Committee and became the only representative in Asia.

However, people can not forget that at the 1988 Seoul Olympic Games, Lining, 25, fell from the rings. That moment not only surprised many Chinese audiences, but also made Lining despair.

It is precisely because of that moment that Lining, who was the champion of 14 World Championships like Deng Ya Ping, sprouted away.

Although Deng Ya Ping chose to retire in almost the same youth, Lining's farewell is clearly full of sadness and injury. Even if he had been the winner of 14 world champions, even if he had conquered all the world audience with the beautiful "Thomas all round", he had ever been on the highest podium of the Olympic Games more than once.

In the era of lack of openness and tolerance, Chinese people could not accept the mistakes of the gymnastic prince with tolerance.

Lining, who was heavily under pressure, did not know what to do. At last, the prince of gymnastics, who had 106 gold medals and had a "self sacrifice", went to Guangdong Sanshui with his files.

No one knows how far it is from a good athlete to a successful businessman. Only Lining himself knows what pains and hesitation he has experienced.

He went to Jianlibao group as assistant to the general manager, and embarked on a new and arduous way of business.

In 1990, Lining, a keen eye, made 3 million yuan to decide to sponsor the torch relay of the Asian Games. Lining also created the first step of sponsoring large-scale sporting events by domestic sporting goods brands, and embarked on the road to build a strong sports brand.

At the end of 1995, Lining was independent of the Jianlibao group, and the Lining group was established.

In early 1996, the group headquarters moved from Guangdong to Beijing.

Since then, through the pformation of family businesses, Lining's business has come from a long seven year listing tour. The Lining brand has become one of the most popular brands in mainland China, and has ended the embarrassing history of Chinese athletes wearing foreign brands.

Today, the name of the former Olympic champion has grown into the first brand of Chinese sporting goods. It even carries the dream of countless Chinese people and hopes for a national sports power.

July 13, 2001 is a day of exultation for the whole nation - Beijing has won the right to host the 2008 Olympic Games.

In addition, Lining's enterprises were able to catch the "early bus" of the Beijing Olympic economy in 2008, and became the "strategic partner of the Chinese Olympic Committee" and became the highest level sponsor of the Chinese Olympic Committee.

However, in the bidding war of Beijing 2008 Olympic Games partners, Lining lost to Adidas.

The result is not unexpected. Lining has set a 1 billion ceiling for himself, and Adidas, who is well capitalized, has easily given a 1 billion 300 million price tag.

In fact, this outcome is not a bad thing for Lining.

Most importantly, no one believes that Lining will give up the Olympic Games and give up the opportunity to show himself in the Olympic Games at home.

Just a few days after losing the sponsorship of the Olympic Games, Lining began to make a move: in January 5, 2007, Lining signed an agreement with CCTV Sports Channel - the hosts and reporters who broadcast the columns and events from 2007 to 2008 will wear Lining brand and AIGLE brand clothing, shoes and accessories products.

At the same time, Li Ning Co has successfully won the exclusive sponsorship of the "Olympic Channel" program.

It can be said that this is Lining's best handwriting.

In this way, Lining will prove his existence to the world stubbornly.

A week later, Lining signed an agreement with the Argentina Basketball Association. The two sides agreed that the last Athens Olympic champion Argentina men's basketball team will wear Lining's robe and appear in the Beijing Olympic Games.

Since then, Lining has signed a cooperation agreement with the Chinese shooting team, diving team, table tennis team and gymnastics team, and has also cooperated with the Swedish Olympic team, Argentina basketball team, Spain basketball team and Sultan track and field team.

"In 2008, in China, it will be the world of Lining brand."

When he said this, Lining was full of confidence.

When he said this, Lining, who once won the international gymnastic hall of fame as the International Gymnastic Federation and became the first gymnast in China, was once named "the best athlete of the twentieth Century", who was once named "the best athlete in twentieth Century".

I believe that Lining's mind not only saw China but also the whole world at that time.

If the Olympic Games brought Lining glory and dream in the past, it also brought him bitterness and regret. Now, the Olympic Games are providing unlimited possibilities for the Lining brand to go to the world.

In the past, Lining fought around the world in the arena. Today, "Lining card" has gone to almost all intercontinental sports games with Chinese athletes.

"Lining" has returned to the embrace of the world.

Olympic Games is Lining's eternal complex.

The Olympic Games reflect a positive spirit. No matter from Lining, a former Olympic champion, or as a strong sports brand in China, Lining is fully interpreting the two words.