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How Can A Clothing Store Increase Customer Entry Rate?

2010/9/20 11:44:00 392

Passenger Flow Environment Attracts Consumption

There are many indicators to measure the quality of a store, and the number of purchases and the unit price is undoubtedly a very important indicator. However, some shopkeepers always feel that customers enter the store by luck and not in their control.

This is a big mistake. Customers like to enter the shops that are decorated with chic, warm, hygienic, reasonable layout and new shops. Customers' purchase times and unit prices are affected by the shop environment, product design, shop promotion methods, quality of goods and service.

Therefore, whether customers enter the shop is not an accident, but a necessity that shopkeepers can grasp.

Shop environment

Shop environment, store environment

passenger flow

The impact is very large. The environment here includes the environment around the store and in store.

Environmental Science

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No one wants to enter a shop surrounded by messy and smelly surroundings.

Some people may say, that is not in our shop, I can not manage, I said that although you can not manage, you can try to change all this, you can find relevant responsible persons or departments to coordinate, strive to eliminate at an early date, otherwise it will have a very bad impact on your shop.

The environment in the store also includes shop layout, shop hygiene, shop lighting, temperature, ventilation and so on. These factors may seem small, but they still have a great impact on store performance.

For example, in the high temperature weather, shops think that the morning sales are rather light. In order to save money and not to turn on the air conditioner, imagine that even if they really come to customers, they will choose to enter the shop. Although there are few customers in the morning, I think the air conditioner still needs to be opened, and the temperature can be adjusted slightly higher.

Shop display

The decoration and display styles of shops have a great impact on the entry rate. Shops that are decorated with chic and creative shops always get a high rate of entry. This requires the shopkeepers to concentrate on their studies and learn from them.

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Shop promotion

Shop promotion is the most effective way for each store to enhance store performance. There are many purposes for promotion of stores. There are many ways to promote sales performance, obstruct competitors and promote new products. There are many ways to promote sales. As a shop operator, we can not know the special price or discount method when we mention shops, but in fact, different sales promotion methods have different effects.

If you want to increase the number of customers buying, you can use direct discounts or gifts.

Attract

Customers buy in stores.

Some do not directly reduce prices, but enjoy lower discounts or gifts when reaching a certain amount of consumption, which promotes the two time.

consumption

The method is more practical.

Commodity quality

As a shopkeeper, you have counted in a day's passenger flow. What are the customers' loss due to the shortage of products? What are the customers' loss due to the quality of the products? How many customers only enter the shop once for the sake of the products, instead of two times?

Service quality

To do retail business is actually a service industry. Everything becomes service and failure. Service is an effective means of competition differentiation. If a store fails to serve, customers will leave you, even if your brand is very loud.