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Chinese Brand And Designer -- Jiangnan Cloth JNBY (2)

2011/4/15 9:16:00 2773

Li Lin, founder of Jiangnan cloth dress:

She never thought of herself as a businessman. At the beginning of her career, the graceful texture of cotton and linen was only the personal hobby of this little Nan Nan woman. Now her naturalism influences and leads her.

Jiangnan cloth

Passed by

Fourteen

In 2000, the whole country and even Russia, Japan, Hongkong and other places successfully gathered a large group of people.

Commoner

Fans, annual sales breakthrough

Two

Billion yuan.

So far, Jiangnan cloth has opened up in large and medium-sized cities throughout the country.

Four hundred

Many shops.

Naturally, this is Li Lin's personality and pursuit, but he did not expect wealth and aura to follow.

One thousand nine hundred and ninety-four

In 2005, Li Lin, who graduated from Zhejiang University, resigned from the professional chemical industry. He rented a small shop in Hangzhou and opened a clothing store. The clothes were all designed by herself, and her style was the naturalism she advocated.

Fashion design is Li Lin's dream since childhood. She has never studied design. She has sought originality from famous paintings.

She was convinced by the immersion of the south of the Yangtze River in the early age that the graceful and natural clothes could arouse the sympathy of the sisters in Hangzhou at least.

At the very beginning, Jiangnan Buyi defined the target consumer as fashion.

Return to nature

Urban women.

They use

Twenty

Old to

Thirty-five

Based on the living conditions of female intellectuals, the design style is always permeable to the natural and delicate nature of women.

Fabrics are made of natural fiber fabrics mainly made of cotton and linen, and the colors are also made of basic colors of environmental protection.

Although the price of Jiangnan cloth clothing is close to sometimes even higher.

Esprit

Such a brand, but the natural and comfortable style has won more and more fans for it.

In addition to having flagship stores in Hangzhou,

"JNBY SINCE1994"

The black sign also appears in the top grade business circles of Beijing, Shanghai and other front-line cities, and the style of store design is also in line with the brand spirit of clothing.

Li Lin now gives the company daily management to her husband, who often travels between the company and the Xiaoshan factory, with young designers in the south of the Yangtze River.

The learning background of chemical engineering has rarely been seen in Li Lin. Only when she chooses fabrics and dyes can she be reminded of her professional origins.

Her requirements for clothing materials are very demanding, and the price of environmental protection fabrics is higher than that of ordinary fabrics.

100%

Even to the extent that

200%

。

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Company background

Since 2004, Hangzhou Jiangnan Buyi Garments Co., Ltd. as a brand holder has cooperated with Hangzhou Hui Kang Garments Co., Ltd., which has a registered capital of 10 million US dollars, covering 85 acres of large production base, and signed a trademark licensing contract. The company is responsible for the production and sale of "JNBY" brand products and brand operation promotion by Hangzhou Hui Kang Clothing Co., Ltd.

As a company's operation system, the development system of information, design, logistics and service integration has been established and the vertical brand retail operation management system has been established.

Brand category: as a high-end brand designer in commercial operation, it is located in the pursuit of life based on its youthful state. Through the interpretation of fashion taste individuation, we can create the symbol of geographical identity and the interpretation of life status of nature and self.

Brand concept: nature, self

Design techniques: pursuit of interest

Store style: Industrial post modernism design

Target group: beyond the age limit, beyond the wardrobe concept, pursue the interesting life of the intellectually female group.

Interest and interest

Depending on your mood, a dress can actually have many ways of dressing.

For example, a jacket can also be a short skirt, a cloak or even a scarf.

Beyond the basic functions, our design allows you to enjoy more fun before wearing a mirror.

quality

Good quality natural materials, such as cotton, linen, silk and wool, are used in most of our products.

These breathable materials, which are more intimate with the natural environment, create not only the comfort of wearing, but also their natural elegant colors and textures, which make you look different.

Original

How does it always attract attention in the changing world of fashion?

Naturally, self expression is good. Creative style and surprising details come from fashion trends and real life. Originality embodies this core value in every product.