Chengdu, The Card Industry To Go To The High-End Industry &Nbsp; Occupy The "Smile Curve".

Go straight to high-end industries and high-end industries, and strive to occupy the "Smiling Curve" ends, reporters yesterday from Wuhou New Town Construction Management Committee was informed that as our city.

Channel expansion boosts the rapid development of enterprises

"It is estimated that by 2014, the output value of our enterprises will reach 2 billion yuan, and we have successfully entered capital.

Reporters learned that the United States, Europe, Japan and other major export areas of Chengdu's shoes, the international market exports in the first half of this year increased by 20%, while at the same time, its domestic market sales volume also showed an explosive growth trend, the first half of this year increased by 50%, "what we are doing now is to strive to expand, create our own sales channels, and further shape the brand of enterprises!"

According to international standards, the development of an international brand enterprise must go through three essential stages: manufacturing, channel and brand.

Meanwhile, the company is actively promoting the channel construction and brand building, through the enterprise's "Golden Phoenix win win cooperation mode": that is, through the capital injection of Shenyang, Shanghai, Guangzhou and Kunming.

In terms of corporate brand building, Feng Yonggang said that the brand of the brand is positioned as the basic brand of the enterprise. After that, second brands and third brands will be launched. Second brands will be launched next year, which will be more high-end than the "brand", and will be put into the market in the same year.

As for the third brands, "there is no real high-end business casual brand in China's women's shoes market at present. This is a market vacuum and also a market opportunity for our enterprises."

Build high-end industry with brand building

The footwear industry is one of the most powerful brands in the footwear industry of our city.

Reporters learned that, at present, including AI min, Amiky and other footwear companies in our city brand, has become a competitive brand in China.

"A region, an industry, with 3-5 well-known brands, the status and role of the entire industry in economic and social development will be highlighted."

Wen Deming, director of Wuhou New Town Management Committee, said that it is also based on this point that at present, Wuhou District is taking a series of measures to push forward the brand building of regional footwear industry enterprises.

According to the choice of Wuhou District's development of key footwear enterprises, there must be a clear direction and plan for footwear enterprises with a certain foundation.

Reporters learned that, after identifying key supporting enterprises, Wuhou District will support enterprises to accelerate development from policy guidance, industrial development and many other aspects.

Before that, in order to promote the development of footwear industry in Chengdu's traditional industries to the characteristic and branding direction, Wuhou District has effectively promoted the regional brand effect of the "women's shoes city of China" by holding international procurement festivals, participating in professional exhibitions, opening brand chain stores and promoting industrial tourism, and created favorable conditions for the promotion of Chengdu women's shoes brand.

According to our plan for the development of the footwear industry, the next step will be to actively introduce high-end international platforms and institutions, introduce advanced technology and management concepts at home and abroad, and introduce internationally renowned brands and large trading companies, so as to achieve trade, R & D, talent, information and raw materials go hand in hand, cultivate the local high-end industry chain, and vigorously promote the brand building of local footwear industry enterprises, making it an industry brand with strong competitiveness both at home and abroad, and go straight to high-end industries and high-end industries, and strive to occupy the two ends of the "smile curve" and strive to promote the development of shoe industry catching up type.