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More And More Shoe Companies In Wenzhou Are Competing For Profit And Loss Critical Lines.

2011/8/23 9:21:00 79

Reported in early August.

Dongguan

Houjie town looks prosperous.

In fact, the world's most important shoemaking base is now surging.

Labor costs are growing at an average annual rate of about 15%, and leather stocks have also risen by 10%~20% since last year. Since then, the appreciation of RMB has risen to more than 26%.

In addition, two days a week blackout, some factories generate electricity for about 50 thousand yuan a day.

Multiple factors superimposed on it, more and more shoe companies are struggling to break even.

Yang Yongqing, general manager of Sunway shoe factory, was from Taiwan to Dongguan in 1996, and profits were gradually reduced in ten years.

3 years ago, a pair of

leather shoes

It can earn about 1 dollars, and now only 20 cents (about 1.3 yuan) is left, and the cost of a pair of shoes will cost about 120 yuan. The profit margin is only about 1%.

Early entry into Dongguan than Yang Yongqing

footwear industry

Bei Youping, a Hong Kong businessman, has a bigger gap in mind.

"When we opened a factory in Dongguan in 1987, a worker earned a monthly salary of only 100 yuan, and exported a pair of women's shoes of 4 dollars to make about 2 dollars.

Today, it is just a day to spend. The export price of a pair of shoes is twenty or thirty dollars, but the average monthly salary in the factory is 2800 yuan, the manager's monthly salary is 16 thousand yuan, the cost rises and the appreciation of the renminbi is even difficult, even 1% of the profit margin.

Guo Xiaoping, chairman of Dongguan Huahong shoes industry, was recently laughed by an e-mail from his client.

"The quotations we gave last year were 15.10 to 22.30 dollars, compared with 18.90 to 31.40 dollars this year," a Spanish brand official wrote in a recent email.

But Europe

Economics

But it did not improve, or even worse.

I understand that prices are rising in all aspects of China, but if we give a better price, our competitiveness in the market will rise and the order will increase.

There is a shoe, if there is no decoration such as beads, the price should be reduced a lot. Please tell me the price of the buckle.

At present, China's footwear industry accounts for six or seven of the world's total, with 13 billion pairs of shoes per year, of which nearly 10 billion are exported.

The export oriented footwear structure in Dongguan is undergoing a fission: some shoe companies are moving to other Asian countries such as Vietnam, India and Bangladesh.

Brazil international trader, Monte Monte has pferred half of Dongguan's business to Sichuan and Qingdao, and has also built a shoe production line in Chongqing.

Zhou Shijian, a commentary expert of the Ministry of Commerce, said: "the world's industrial pfer will not stop. The world's shoe making pattern is being highly concentrated in China and gradually diverted to Southeast Asia and other regions.

Transformation and upgrading of enterprises is imperative.