Shishi Clothing Enterprises: Recognize Industrial Advantages &Nbsp; Form A Joint Force

2011/12/21 15:10:00 9

stone lion

As an old textile and garment industry base, it has great potential for development.

Trade

The enormous contribution of exports, regional economic growth and employment settlement is obvious to all.

However, there are some differences between Shishi local brands in terms of scale of operation, market coverage and so on. There are some gaps between domestic and second tier cities. The main reason is that industrial development is scattered and there is no resultant force.

clothing

The advantages of clusters have not yet been brought into full play.

The author understands that although Shishi garment enterprises are numerous, but the majority of small and medium-sized enterprises are large, and the number of leading enterprises with good quality and efficiency is small.

Therefore, in the past decades of development of the garment industry, many garment enterprises of Shishi called out the slogan of "Baotuan development", and tried to change the more dispersed status quo, so as to guide enterprises to realize the awareness of intensive cultivation of the brand, and to attach importance to the branding of the clothing industry, but this road has not yet been completed.

Branding intensive cultivation needs long-term development strategy. The short-term effect is not obvious, but its cumulative process will give the brand a deep foundation.

In particular, regional brands can not be driven by one or two brands alone. We must rely on joint efforts.

Therefore, the "Shishi" brand clothing is bigger and stronger, not only faces long-term development, but also needs large and medium-sized enterprises to develop together and create stone lions.