Alibaba Group'S "Taobao Mall" Has Been Renamed "Tmall".

Recently, Alibaba group (hereinafter referred to as Ali group) its B2C

Although Tmall President Zhang Yong has repeatedly stressed that renaming is not "going to Taobao", it is undeniable that from the rumor listing to the Taobao mall being besieged, Ma increasingly urged the Taobao mall and Taobao net to be separated from users' minds.

Compared with other Alibaba, such as Alibaba, Taobao, and other Ali e-commerce companies, the name "Tmall" is somewhat different. This is exactly what Ma wants to see and is also an important step to Taobao.

"This time Taobao mall is renamed Tmall, so that consumers can have a clearer understanding of the positioning and help of the platform.

In November 1, 2010, Taobao mall officially launched the independent domain name. In June 2011, Ali group split the original Taobao network into 3 independent companies, Taobao mall, Yi Tao network and Taobao network.

At the time of splitting, Ma Yun gave different directions to the 3 subsidiaries, but in addition to the fact that the independent domain name and independent brand left a deep impression on consumers, the concept of the two Taobao stores and Taobao networks remained vague.

At this time, the intention of building Taobao mall into another brand outside Taobao is also becoming clearer.

Taobao mall refers directly to the B2C field, though Taobao is born, but it needs its own independent brand when it develops to a certain stage.

The confusing name of Taobao mall and Taobao has become a clear resistance to the brand.

Liu Xingliang, an Internet expert, said, "the rename can help to strengthen the memory of the consumer, and the new name will allow consumers to separate it quickly from the original Taobao network."

This renamed has a good effect.

Mo Daiqing, the online retail department of China Electronic Commerce Research Center, told reporters that Taobao mall was renamed and rewarded the LOGO for a publicity campaign for Taobao mall.

The acceleration of "going to Taobao" has highlighted Tmall's listing path.

Focus on "listing again"

Speculation about the split of Taobao mall has never stopped.

When Taobao was split into three, Ma had said that it would not rule out the possibility of future listing of the group in the future.

Liu Xingliang pointed out at the time, "although Ma Yun said he did not rule out the possibility that the 3 companies after the separation would follow the overall listing of Alibaba, I think it is a false move, and the real intention is to pave the way for the separate listing of Taobao mall."

"Do not exclude this possibility."

When it comes to Tmall's listing, Mo Daiqing said, "but in the current environment of electricity supplier development is not optimistic, listing is not easy.

However, among Taobao, Tmall and Yi Tao, Tmall is most likely to list independently, because Tmall is just like a department store, and its quality is higher.

Although Zhang Yong has repeatedly stressed that Tmall does not have a separate listing plan, but Ali group chief marketing officer Wang Shuai pointed out that "Taobao mall officially renamed" Tmall "is based on Tmall gene to find its future strategy decisions.

Without listing, Taobao mall is renamed Tmall, or it means that the strategic upgrading of the e-commerce ecosystem of Ali group has been completed.

It is made up of B2B (Alibaba), C2C (Taobao), B2C (Tmall), shopping search (a panning network) and cloud computing (ALI cloud).