How Much Are You Going To Spend When You Buy Your Clothes During The Spring Festival?

In the traditional Chinese concept, Christmas, cross year and other nouns are foreign imports, and the Spring Festival is the most important and most important festival in all Chinese hearts.

On this day, the Wanderers far away from home want to return home to make their parents feel at ease, while the brothers and sisters who are busy at home can only gather together to talk about memories and longings.

As a result, the Spring Festival will be crowded year after year, the railway will be crowded, the airport will be full, and the market will be discounted.

After 70, 80 and 90, there are different memories of wearing new clothes in the new year.

After 70, love is practical. After 80, love is beautiful. After 90, love personality.

No matter how many years have passed, the appearance has changed with age. Wearing new clothes for new year is always the happiest thing for everyone when they celebrate the new year.

And when you grow up, you get paid for your work. Even though you can buy many new clothes in a year, the Spring Festival is still the most important purchase for many people.

"When I was young, life was not so good. New clothes were always done in the tailor's shop. I remember that every year my mother would buy a new one.

"When I was young, I had to go with my mother every year before the new year.

"From my memory, there will be many new clothes every year, not all of them, but also by my aunt, aunt and uncle.

I am very happy to wear this new dress at my grandfather's house every year and wear another new dress in my grandmother's house. At that time there was no concept of expensive or expensive, because my parents never told me they could not afford it.

End of 90

Shopping promotion activities

Approaching the Spring Festival, it is a top priority to rush home in many people's minds. Buying new clothes is the second major event.

Since the beginning of January, there have been crowded scenes in shopping malls, wholesale markets and exclusive stores all over the world, and the promotion of winter clothing has entered the white hot stage.

Most clothing stores have launched the biggest promotional activities of the whole year, such as "full court 50 percent off" and "full 99 yuan reduction of 60 yuan". The clothing brands also hope to complete the sales task at the last minute before the Spring Festival to create a good start for 2012.

Reporters recently visited Beijing Zhongyou department store, new world department store, Hualian mall and other mid-level shopping malls, and saw many men.

Reporters found that 70% of the consumers were using the shopping card before the cash register in the shopping mall, and the shopping card categories supported by each shopping mall were basically over 5. At the same time, year-end membership card rebate, consumption full draw, gift giving, and gift bags were also promoted with promotional activities, which stimulated consumers' desire to buy.

Reporters interviewed a number of consumers, asking about the source of shopping cards. Most respondents said that shopping cards were year-end benefits issued by the company, and such benefits were very popular.

Buying clothes during the Spring Festival should be launched when they sell.

In the major shopping malls, the reporter saw that although most brands were "full half off", the discount of the coat was basically between 1000 yuan and several thousand yuan, and most of sweater clothing was between 400 yuan and 800 yuan, but many consumers did not seem to care about it.

"Clothing prices rose significantly in 2011. By the end of the year, the price of winter clothing has basically increased several prices.

Consumers who often come to the mall have become accustomed to such prices, so they will definitely sell them if they encounter a big discount.

The saleswoman of the women's clothing department of Zhongyou department store said in an interview.

In the survey of 50 consumers, the reporters found that the respondents who bought new clothes and spent more than 1000 yuan before the new year's day accounted for 50%, while those who spent more than 1000 yuan after new year's day still accounted for 33.33%; consumers who spent 500 yuan to 1000 yuan on clothing before the new year's day accounted for 16.67%; after the new year's day, the consumer group increased to 30%; the number of respondents who spent between 100 yuan and 500 yuan for new clothes before New Year's day accounted for more.

"Winter clothes should be more expensive than summer. Last summer's clothes are basically four hundred or five hundred yuan. In winter, you can buy thousands of yuan for Down garments and cotton clothes. Maybe the price will be higher in 2012, so you can save your hands early."

Many consumers in the interview said they could accept the winter clothes of thousand yuan price, which shows how the festival promotes domestic demand.

In the survey of what new clothes to buy during the Spring Festival, sweaters, winter shoes and other categories won 66.67% of the vote, and scarves, gloves and other accessories also received 60% of the vote.

In addition, the down jacket and leather bags are also popular among many consumers. In fact, the collection of these products is a complete set of new clothes. It is clear that during the new year, consumers are still hoping to match a new set of clothes for the new year.

Shopping cards stimulate clothing consumption

More and more enterprises begin to distribute shopping cards for shopping malls and supermarkets, and more and more shopping card companies are born.

Xiao Wang, a financial officer of a power plant in Jiangsu Province, issued 10 thousand yuan shopping cards at the end of 2011, which made her very excited: "shopping cards are used to buy clothes. With this card, clothes in 2012 are basically on the move."

Consumers who have the same experience with Xiao Wang are not in the minority. They don't care about the label price of the clothing in the store. They not only enhance the performance of the store, but also stimulate the domestic demand economy.

In the survey, reporters found that although 63.33% of consumers said they were still using credit card consumption, consumers who bought clothes with shopping cards accounted for 43.33%, while consumers who bought clothes with single brand shopping cards accounted for 36.67%.

Apart from shopping cards to stimulate consumption in shopping malls, consumers who buy clothes through other channels are also rare.

When investigating the channels to buy clothes during the Spring Festival this year, 60% of respondents supported the discount clothing sales at the end of the year, 40% of consumers were willing to buy the costumes just listed on the market, 36.67% of consumers liked to visit the brand shops in the commercial streets, 33.33% of respondents liked to buy high-end clothing on high-end shopping websites, while other channels such as wholesale markets, large general supermarkets, Taobao and other inexpensive shopping websites and foreign trade stores accounted for less.

Many consumers said they would buy cheap clothes at ordinary times, but wearing low-grade clothing in the new year would be "no face" in front of relatives or friends gathering, because everyone would ask, "how much is your new dress"? If the price is low, it will be "no face to see people", so face is also important during the Spring Festival.

Asking consumers what the winter clothing of this year's shopping malls is different from the past, 83.33% of consumers said that the price of clothing this year was much higher than that of the past, and that the price of their clothes did not rise and prices rose. It was a bit too much to eat; 66.67% of consumers said that the new fashions of winter clothing were not many, and the design was old-fashioned; 60% of consumers thought that this winter coat was thinner and had a trend of increasing prices in disguised form; more interesting, consumers who thought that the sales promotion efforts were smaller and the sales promotions increased were 36.67%.