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Suzhou Shoe Manufacturers Explore Accelerating Brand Growth In Central China

2012/3/20 12:34:00 6

On the afternoon of 20 June,

Suzhou City, Anhui

Economic Development Zone Dongyi shoes (Suzhou) Co., Ltd. the first twenty thousand pairs of finished shoes are loaded up, ready to export to the United States.

This is the first export of finished shoes made by Suzhou City, Anhui province since 2010, to build China's "central shoes capital".

Dongyi shoes industry (Suzhou) Co., Ltd. is wholly owned by Dongyi Trading (Hongkong) Co., Ltd., which is a key investment attraction project in Suzhou in 2011. The total investment is about 900 million yuan, and the plant area is about 600 mu. After the project is completed, it can produce 31 million pairs of leather shoes each year, achieving sales income of 4 billion 650 million yuan, profits and taxes 366 million yuan, and absorbing about 16 thousand people.

The company now employs nearly 500 people, producing more than 2000 pairs of leather shoes on the day, and uses the most advanced production line. Leather blanking, processing, and finished shoe packaging are completed on a production line.

It is reported that the project only took 6 months from infrastructure to production. The first batch of twenty thousand pairs of finished shoes had been delivered from below to less than 20 days, creating the "Wenzhou speed" of the footwear industry in Suzhou.

In practice

The rise of central China

In the strategic process, Suzhou will seize the opportunity of industrial pfer in coastal areas, carry out the high and integral undertaking of pferring high-quality industries, cultivate new economic growth poles and promote industrial pformation and upgrading, and start the construction of the footwear production base in Central China (Suzhou) in the southwest part of the city's economic development zone. It will take 5 to 10 years to build 20 square kilometers of shoe production industrial parks, and introduce 20 internationally renowned domestic shoe production enterprises and supporting enterprises to enter, arrange 200 thousand people to obtain employment, achieve annual sales revenue of 50 billion yuan, realize 5 billion yuan in profits and taxes, and build Suzhou into shoe manufacturing, trade and logistics, R & D, education and exhibition tourism.

Walking into the shoe making industry base in Suzhou, the reporter has repeatedly heard the key words such as nanotechnology, fiber technology, 3D design and rapid prototyping. In the past, the traditional shoe making scene of "a bottle of glue, a knife and a machine knocks the shoe" has disappeared. The major shoemaking enterprises have moved to their R & D centers. The newest and fastest new shoe making technologies have been applied to the various production stages of the finished shoes in Suzhou. The traditional labor-intensive industries have also achieved technological innovation in the pfer.

At present,

Suzhou shoe industry base

The project has entered 54 projects, and the agreement has attracted about 11 billion 400 million yuan, and has initially built 10 square kilometers of shoe producing areas, production supporting areas, trade and logistics zones, and so on, bringing more than 30 thousand people into employment.

BELLE, Kangnai, Dongyi, Yi Erkang, Hongxing Erke and a number of industrial leading enterprises have settled in Suzhou.

In 2011, the footwear industry base achieved a production value of 2 billion 800 million yuan and a tax of 160 million yuan. The footwear industry in Central China showed a good momentum of accelerated development.

The Suzhou municipal Party committee and the municipal government will build new industrial Highlands, build livable new urban areas and explore a new model for the rise of central China in the light of the idea of "new industrial zones and new residential cities".

Zhang Shuguang, mayor of Suzhou, said: "taking the experimental area as a carrier, taking industry as a link, and supporting the population as a support, promoting the benign interaction development of industry, city and population, making the shoemaking industry city become a demonstration area to undertake industrial pfer and" three synchronization ", and explore a new way of leaping development of" whole undertaking, production, city integration, and three synchronization "in the less developed areas of Northern Anhui and even central China.