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All Customers "Go Abroad" To Seek Overseas Foundry Works

2012/8/8 8:50:00 40

CostOEMGo Out

"Shirts that cost only tens of dollars on customers can also be imported."

Van guest

Liu Hao, deputy general manager of the first production center, told reporters this year about the changes brought about by overseas customers' trial production overseas.

With the rising cost of labor and infrastructure, micro-blog, as the Internet fast fashion brand, seems to be a way to maintain low-cost production. For the Internet business, the pressure of cost is changing and adapting all the time.


OEM is the main mode of production.


According to all guests, Vanke is its own clothing brand built on the Internet, all of which adopt the mode of OEM. With the help of many years of accumulated garment processing capacity in the Yangtze River Delta and the PRD, China has made rapid progress in just a few years. However, in recent years, with the continuous increase of domestic production costs, its original competitive edge has begun to fade away.


It is understood that all customers always choose quality as the first place when choosing foundries. Basically, they only cooperate with manufacturers with foreign trade experience.

For example, Dongfang International Venture Minhang garment industry Co., Ltd. is a company specializing in the production of men's formal shirts in Shanghai. At present, the main production brands are van customer and Goldlion, and also undertake a large number of foreign trade orders in Europe, America and Japan.


"Customers search hard to provide high quality.

low cost

The foundry factory, however, does not have many suitable choices. It can only be shared from some of the capacity after the fall of foreign trade. However, such factories often bring higher costs, so that the e-commerce enterprises that rely on strict control of costs are very embarrassed.

According to the insiders, the contradiction between the quality and cost of "made in China" makes it impossible for all customers to rely on the OEM to start their business.


Looking for overseas foundry works


Following the closure of Nike's only production plant in China in 2009, Adidas, another sporting goods giant, also announced that it would close its only self owned factory in Suzhou because of "strategic considerations of reintegrating global resources".

According to Liu Hao, after repeated inspection, van guest has also tried to cooperate with Nantong new high printing and dyeing Co., Ltd. in Bangladesh's foundry factory, and took the lead in the most familiar shirt category.


In an interview with reporters, Tang Qun, chairman and general manager of Nantong new high printing and dyeing industry, explained the reasons for the establishment of factories in Bangladesh: "first of all, the construction of factories in the area can be more scale. Bangladesh's garment processing plants can often reach several times the number of factories in China, and Bangladesh will also have lower infrastructure costs.

Electricity is only 50% cheaper than domestic prices.

Tang Qun introduced, "in the production of shirts, casual pants and sweaters and other basic products, Bangladesh's textile technology is excellent, and the cost is about 30% lower than that in the domestic market."

According to Liu Hao, even after deducting the cost of pportation and customs declaration, the products imported from Bangladesh are 10% lower than the domestic production cost.

Van customer has also planned to increase overseas production.

According to reporters, in early 2012, the flannel produced in Bangladesh factory.

shirt

The order volume increased to more than 10 pieces.

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