How Can Shoes And Clothing Enterprises Turn Over And Look For Pformation In The "Generation Operation"?

P > March 19th news, since the generation of operation mode has been unearthed, all the way has been full of controversy, 315 in 2013 has passed, but the next "3. 15" topic is worth our attention.

In the < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > service industry, over the past two years, there are more and more complaints about behalf of the operation enterprise.

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< p > but when we look back on the operation of the two years, the generation of electricity suppliers can be seen as mixed up, and the large and small business operators are enjoying the huge social dividends of traditional business pformation providers.

The data obtained by reporters from Tmall showed that in 2012, the number of registered generations of light from Tmall seller service platform has increased from about 500 in 2011 to more than 1400.

Everyone looks like a big cake.

But since the beginning of 2013, many generation operators have tried their own brands or agent brands, and have great potential for collective pformation.

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< p > this is the best and the worst of times.

Then, from the past drooling to the current tasteless and wasteful operation of the generation, the generation operators are going through a difficult journey.

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< p > the operation of the brand abandoned by the brand < /p >.

< p > although the operation of the company is going all the way, whether it is from Taobao official service data or the overall market size, it seems to be considered the next blue ocean of e-commerce, but it is always controversial.

On behalf of the operation enterprise, the sales volume is hit by discount sales, which is considered to be harmful to the brand connotation, while the brand side is regarded as "ungrateful". Once the brand is enlarged, the business right is terminated and the cooperation is terminated.

The natural conflict between the two sides led to mutual distrust between the operators and the brands.

This is why GSI, the originator of the operation, has finally escaped the tragic fate of eBay.

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< p > Ningbo and public Internet Technology Co., Ltd. is the first batch of Taobao's "TP" service providers granted by the government. It has been focusing on direct train outsourcing services since 08 years ago, and has a good reputation in the industry and sellers.

Since the beginning of 10 years, in the face of the large number of traditional enterprises' export to online domestic sales, the Internet has also expanded the operation of the generation business, and has begun to achieve good results.

But after 3 years of struggle, Ningbo and Internet Technology Co., Ltd., like other operators, has begun its own pformation.

At present, a new brand under the leading mattress enterprise in China is taking the network dealer mode, and the risk is borne by itself. It is divorced from the past master brand relationship between the general brand and the traditional enterprise.

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< p > Wu Dingwei, general manager of public interconnection, sighed, "now the pure service generation business is becoming more and more difficult. First of all, the customer's expectations are high. The brand is doing well. He thinks his products are good. He also thinks that the operators are making too much money. He will find ways to take them back or find cheaper institutions to serve.

If we do not do well, we blame the operators for all the reasons and directly terminate the cooperation.

So now that the cost of placing orders is high, the operation is much harder to do, and employees will feel insecure.

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< p > rather than the active operation and upgrading of business models, it is better to be forced by the situation.

With the continuous development of e-commerce in China and the continuous integration of online and offline businesses, brand enterprises and traditional enterprises have begun to enter the electricity business with their own revolution. In addition, the uneven operation of these companies has seriously affected their reputation in the industry.

Therefore, only when urgent pformation is the way out.

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< p > the 2 mode of operation: < /p >

Like P and Ningbo, many well-known operation companies have been exploring for several years and working with the brand partners to understand that no matter what they are, they are victims of brand business or for others.

All of them started varying degrees of self pformation and began to explore new models, mainly including: < /p >

< p > 1, private brand: relying on its accumulated operation experience and stable supply chain to create its own brand, is a disguised form of seller; < /p >

< p > 2, agent brand: choose famous brand to take the mode of network distribution, self run shop, need strong operation ability and financial strength, later need to do inventory by oneself; < /p >

< p > 3, joint venture brand: joint venture with traditional enterprises under the line to create new brand and share risks.

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< p > reporter has learned that some large scale operation companies such as Hangzhou net camp technology, Beijing Ruijin Lin Du try to run their own brands, and also have the mode of agent brand like the public Internet. Wu Dingwei told reporters that from the present point of view, network agents are a trend, which can have two kinds of inventory and no inventory. Among them, the operation ability and category resources are the core competitiveness, and the future development space is very large.

And its own brand is still more tested. It is more difficult and risky to succeed.

Joint venture brands have already tried many generations of operators, but the success is unknown.

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< p > the forced pformation of the market under the current situation of low profit and low profit, driven by the high profit of the brand, the platform resources and experience that we have grasped, and the generation operators are eager to own brand or agent brand.

But after the frenzied generation of operation market bubble, is their collective turn another impetuous weak supply chain? The conflicting business models will make it possible to operate the eco chain of the business operators.

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