Clothing Industry Frequently Acquired Or Formed Monopoly In The Industry.

< p > recently, when Semir acquired 71% stake in zhe Mu company of GXG in 2 billion, a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" industry and offline retail entity mergers and acquisitions trend, the suspected industry "trust" phenomenon gradually formed.

< /p >

< p > recently, the announcement of Semir's a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > announced that it would buy a 71% stake in Ningbo zhe Mu sang Holdings Limited at the price of 19.8-22.6 billion.

It is reported that Semir acquired zhe Mu Shang is a private apparel Brand Company, which is mainly located in high-end casual menswear. Its brands such as GXG and gxg.jeans have created the fashion style, exquisite and simple wearing style of urban youth, and are the leading brands of urban youth casual men's wear.

At present, China zhe Mu has set up about 1200 retail outlets in mainstream stores and shopping centers throughout the country.

< /p >

< p > not only in < a href= "//www.sjfzxm.com/news/" > garment industry < /a >, but also in M & a industry.

In June 18th, China Mengniu Dairy Co (Mengniu Dairy) and Ashley International Holdings Limited jointly announced that Mengniu Dairy Company issued a takeover offer to all shareholders of Ashley, and won the CA Dairy Holdings, a wholly owned subsidiary of the second largest shareholder, Carlyle Asia Fund (CA Dairy), a controlling shareholder, Zhang's International Investment Limited ("Zhang's international"), and an irrevocable undertaking to accept the offer, and promised to sell about 75.3% of the shares.

This is by far the largest mamma acquisition in China's dairy industry.

< /p >

P, not only that, but also in online retail sales.

New World Department Store China Limited recently announced that the company's indirect wholly-owned Affiliated Companies has invested 710 million yuan in new investment, and concluded an agreement with the seller Hongshan and Tai Hu shares on the acquisition of all equity interests of Shanghai Hongxin Real Estate Co., Ltd.

As of the announcement date, Hongshan and big lake shares have 51.08% stake and 48.92% stake in Shanghai Hongxin real estate respectively.

Shanghai Hongxin real estate owns and operates Shanghai Hongxin Fashion Plaza project.

< /p >

< p > < strong > why does the acquisition and acquisition of industries happen frequently in recent years?

< /strong > < /p >.

"P" or because of the market channel, when Semir acquired the high-end fashion brand, it has indicated that the development of high-end brand clothing business will be the focus of the company's next development.

Semir has also indicated that through cooperation, Sen Ma can obtain various resources in the development of high-end business, while keeping Zhe's original business growth, it will continue to develop other high-end clothing businesses in other segments, and promote the implementation of multi brand strategy.

It is understood that zhe Mu Shang is mainly positioned in the high-end clothing business of men's clothing, its brand includes GXG and gxg.jeans.

GXG was launched in 2007. It was originally positioned under the line, and became the first "a eleven" sales of "Tmall a" href= "//www.sjfzxm.com/news/index_c.asp" in the 2010 GXG pformation line.

Perhaps Semir is looking at GXG to help it open up its sales channels for high-end fashion brands.

< /p >

"P" or because of the complementarity of the industry, the dairy industry veteran said that Mengniu was only good at the "short flat quick" liquid milk marketing mode, and the milk powder business was not ideal, even though it introduced a large group such as the LF, but still failed to improve.

And Ashley has been doing the milk powder business for more than 10 years. Mengniu sees its ability to sell milk powder.

< /p >

< p > or because of the popularity of the online business competition, the 618 electricity suppliers have participated in various aspects. This is not only a price war, but also the popularity of e-commerce.

Under the line, Shanghai new world department store's acquisition of Hongxin Fashion Plaza is probably due to popularity.

According to the labor daily, with the acquisition of Hongxin Fashion Plaza in Shanghai New World department store, Tianshan business circle will bring together three well-known retailers in the future to enhance the energy level and popularity of the business circle.

< /p >

< p > whether or not these reasons, < a href= "//www.sjfzxm.com" > clothing industry < /a > and offline retail entity store merger and acquisition, all will affect the division of market share.

According to the latest data of the retail data Department of China fashion brand network, the total retail sales of the retail industry will rise to around 17%, close to 20%, which is the critical point of the explosive growth. Therefore, the author believes that the pformation and upgrading of the entity retail department store is very important. Small and micro enterprises should seize the golden age of these two years, and guard against "acquired".

< /p >

< p > of course, "acquisition" is not necessarily a bad thing, but it may also create new opportunities to lead enterprises to a new trend.

< /p >