Customized Clothing Lets Merchants Stick To Consumers

Personalized customization is no longer a novelty. For example, BMW automobile, its customization factor combination is said to have reached hundreds of millions.

For example, furniture industry can provide a completely personalized furniture solution according to the user's space size, actual use, material style, color style and so on.

But in clothing The industry is still in the process of cultivating and accepting a market. In the field of electronic commerce, will this be the value growth point within reach?

With the rise of the 80 and 90's new generation of consumer groups, consumers often complain that they can't reflect their individuality. Although the appearance of customized fashion is just the right time, this mode is faced with many realistic constraints.

Expert analysis of the world trade and exhibition platform, after individuation, the data of each product is more, and the demand for workers is higher. Neglect of a detail will lead to quality deviation and at the same time require higher skills for workers. For many years, the production mode of the industrial age, its equipment, technology, process, system and idea are all prepared for mass production, and the conflict between them is obvious. In addition, the order is relatively fragmented and unplanned, which brings new challenges to the rhythm of the construction period.

In the face of this new mode, how can garment enterprises "catch up" the vigorous personalized demand?

Experts in the world exhibition and trade platform believe that these methods can be adopted:

The first is to analyze the consumers' feelings and to embody a convenient and personalized customization mode. Because consumers are lazy. Products need to provide users with convenience as much as possible and think about what users want. From the perspective of consumers, all product categories in their product library are embodied in a visual interface, and flexible classification and fast search methods are provided to enable consumers to make decisions at the lowest cost.

Second, we need to set up production. For example, we provide relatively standardized modules for consumers' portfolios, and then customize them on demand through accurate analysis of consumer orders. When the back end is connected with the supplier, the system sends the information to the supplier. After receiving the order information, the supplier can use the corresponding raw material to produce. In this way, we can make full use of these resources, and at the same time we can control costs through competition.

Thirdly, the right to design is handed over to consumers. When consumers enter the custom page, they can use the online editor to design their own pictures, styles and text on their own DIY. This allows each piece. clothes They are all unique.

The above three ways have broken the original consumption pattern and made the personality of consumers more and more obvious. At the same time, the mode of production and management of enterprises will also be rebuilt in an all-round way. If clothing traders want to stick to consumers for a long time, they need to constantly upgrade themselves in order to go further.