Wangfujing Department Wants To Launch Its Own Brand In The Year.

< p > because department store O2O (i.e. OnlineToOffline, combines the opportunity of offline business with the Internet, makes the Internet a foreground for offline pactions), the stock prices of department stores continue to rise, but Wangfujing suddenly announces the suspension.

The Shanghai Stock Exchange easily hinted that because of Wangfujing media reports need clarification, the company's stock suspension in September 26th opened the market, so that investors puzzled.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > Wangfujing < /a > department store Dong Mo Yue Ji Peng said in an interview with reporters that the reason for the suspension was that the media had misunderstood the relevant information about the acquisition of spring department stores and had nothing to do with the concept of O2O.

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< p > today, Wangfujing issued a clarification notice, indicating that there is no plan and timetable for the integration of department stores and companies in spring.

In addition, the company's stock is resumed today.

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There is no timetable for general merchandise consolidation in < p > strong > spring. < /strong > < /p >

< p > September 25th, Wangfujing held the media communication meeting, announcing three matters: 1., the basic conception of strategic pformation; 2., the progress of purchasing department stores in spring; 3., the development of all channels.

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< p > the media asked the Wangfujing how to solve the problem of competition in the Spring International Department. Wangfujing chairman Liu Bing said: there is no concrete integration plan and timetable yet. Once the relevant plans are made, the company will fulfill the obligation of information disclosure in a timely manner.

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< p > "but the media misunderstood that there has been a detailed timetable."

Yue Jipeng told reporters that the media reports had violated the major information disclosure rules and needed suspension for clarification.

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At the beginning of this year, Wangfujing announced that it would buy 39.53% stake in spring department store through a wholly owned subsidiary of the Cayman Islands, Baer Mont.

After the completion of the purchase, spring department stores will be delisted from the Hong Kong stock exchange.

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< p > recently, media reports reported that Wangfujing has announced the successful acquisition of 96.72% of the spring department store's shares, bringing the 19 shopping malls such as Beijing Seth and Seth outlets in spring department store.

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< p > however, Yue Jipeng said that there is no other work plan and timetable for the acquisition of spring department stores, and there is no other work plan and timetable. Once the relevant plans are implemented, it will fulfill the obligation of information disclosure in a timely manner.

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< p > according to the introduction, Wangfujing intends to enter the development of Oteri J format with the advantage of spring department stores, and make use of the rich brand resources and abundant business plate layout accumulated in department stores.

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< p > < strong > strategic pformation has already begun < /strong > /p >

< p > on the 25 day media communication conference, Wangfujing launched a new round of strategic pformation in a high-profile manner, accelerating the layout of the country and preparing to launch its own brand during the year.

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< p > the company executives said that in the future, Wangfujing will adapt to the change of consumer demand and build a new consumption mode (O2O) under the online and offline channels. For this reason, McKinsey consulting company and IBM will be invited to jointly undertake project research and development.

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< p > < --EndFragment-- > according to the introduction, the online shopping mall on trial run in January this year has entered a continuous growth period, accumulating 1 million 200 thousand of the total membership, of which 70% of the members are offline members.

In the future, Wangfujing will realize the wireless WIFI coverage of all stores, and will provide interactive shopping services such as dynamic shopping guide in the mobile APP applications launched at the end of the year.

In addition, Wangfujing is starting to integrate online and offline, and actively enter shopping centers and < a href= "//www.sjfzxm.com/news/index_c.asp" > outlets "/a" area.

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< p > stimulated by this news, Wangfujing opened its stock price in September 25th, and this is the first trading limit since December 8, 2010.

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< p > "the valuation of retail stocks has been suppressed for too long."

A researcher who declined to be named said that O2O is the main direction of future retail development, and the concept is high.

Wangfujing is also the industry leader. If we can make use of WeChat's entry and traffic advantages, we will be optimistic about the layout of the national stores.

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< p > CIC Securities Research Report shows that as a leader in the industry, the strategic pformation of Wangfujing will not only enhance its own valuation, but also drive the valuation of the entire retail sector to be repaired.

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< p > but in the eastern Kay Yu communications company CEO and China Association of electronic commerce senior expert Zhuang Shuai, these are just the Wangfujing in the online and offline interaction to lay the foundation.

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< p > > strong > many department stores test water < a href= > //www.sjfzxm.com/news/index_c.asp > O2O < /a > /strong > /p >

< p > in recent years, the net profit of most department stores has declined to varying degrees under the influence of the big environment, and pformation has become the primary issue faced by department stores.

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< p > before Wangfujing, there were already many retail stocks involved in O2O, such as BBK, Nanjing, China, Tianhong mall, Haining city and so on. The share price of several companies has surged, and some share prices have doubled, but yesterday it has already dropped.

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< p > in which Haining city only took 10 million to O2O business, its share price was instantly detonated, and two daily trading boards on 13 and 16 days. On the previous day, the company announced that it had invested 1 billion 300 million to expand the six phase of the project, but the stock price was not warm.

Prior to this, Liu Hui, chief consultant of Beijing Hui Yi retail management consulting company, told reporters that there are three directions in the pformation of the department store, and the expansion of e-commerce channels is one of the ways to achieve online convergence.

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< p > for the traditional department store industry, O2O is still a new marketing mode.

It is pointed out that such a new model is just selling the concept, "where is the profit mode, selling data or selling goods?" in this regard, Huang Wenjie, executive director of the Guangdong provincial Circulation Industry Association, pointed out that the development of O2O needs a process. "Now you may think that this is a direction to excavate the market and stimulate the market demand. The thinking is correct, but it is still in the exploratory stage in terms of technical methods and solutions, so you will think it is a concept."

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< p > "new things must have risks, do not understand the line of retail, understand the line do not know the line, too few compound talents."

Liu Hui finally said that talent is still a short board for retail enterprises to carry out O2O pformation.

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