Where Is Daddy Going To Watch The Red Luxury Children'S Wear Become A Growth Point?

< p > < strong > 4 million 400 thousand families will have their "a href=" //www.sjfzxm.com/pioneer/ "Wang Shi Ling /a" < /strong > /p >

< p > Hunan TV's first hit TV program "where daddy goes" overwhelmingly surpassed other variety shows, taking nearly 5 of the audience and breaking the market share by 20.

This is a miracle for China's TV market.

Besides people's attention to the parent-child relationship in the program, the most talked about is what these "lovely children" are wearing and how to wear.

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< p > the children who are popular with Daddy wherever they go are from all kinds of Luxuries: a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brand < /a >: dujibana red Sequin dress, Dolce & Gabbana fashion printed silk coat; Ralph Lauren children's skirt; Miu Miu handbag; Miu series children handbag, long black down jacket.

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< p > Wang Shi Ling is obviously the ideal child image of this "small era".

On the Internet, people like to talk about the dress of Wang Shiling, where dad goes.

Although Wang Shiling is only 4 years old, as the daughter of director Wang Yuelun and the host Li Xiang, she has an amazing atmosphere: "I am not a big star, I am a little princess."

She loves Armani, and the accessories are not sloppy.

Netizens pointed out that in her daily photos, there were Gucci and Miu Miu handbags, wearing Dolce / Gabbana sequins and silk print jackets, with Ralph Lauren dress.

She is obviously the ideal child image of this "small era".

Her mother, Li Xiang, made no secret of her identification with luxury brand children's clothes: "buying clothes for children, of course, I will buy some big names..."

I went to Armani myself, and I didn't want to run any more. I went to the children's clothing department to bring her some...

There are really more expensive clothes in her clothes, such as Dior dress, because her mother has this ability, I will buy all kinds of clothes of the big brands. "

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Less than P, the main consumer of fashion vanguard is entering the growth period after 80 and 90. China has ushered in the fourth wave of baby boom.

According to statistics, China's children's wear market has exceeded 100 billion yuan in 2012.

It is common that 3 families in the city (parents, grandparents, grandparents) raise a child.

Among them, affluent families are becoming the main force of these consumption.

It is estimated that by 2015, China's urban affluent families will exceed 4 million 400 thousand. These wealthy families will "cultivate" a large number of new generation of luxury consumers. Wang Shiling, who is born with the golden key, is one of them.

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Why does "P" < strong > "Wang Shi Ling" wear? < /strong > /p >

Less than P, after competing for luxury goods like real estate, cars, watches and so on, the new wealth class began to compete with each other for the next generation.

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< p > Chinese are one of the most willing to spend money on children. Chinese families are never stingy to spend for the next generation.

The concept of lineage does not fade to Chinese consumers because of family planning. To a large extent, it provides a better life for the next generation, so that it is still the desire of most Chinese people to feed themselves after "Jackie Chan".

When they did not get more luxury goods at the early age, they hoped their children could grow up in the "best" environment and become "the most qualified" and "the best" people.

When they were young, they might grow up under the concept of "most" structure, and use this enhanced version to nurture the next generation.

As Li Xiang said in an interview, "because of such a daughter, I definitely want to give her the best. She is the most important treasure in my life."

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< p > they are familiar with the children's clothing of luxury brands, which is the inevitable choice of this "most" character structure. Dior, Burberry, Gucci, Fendi, Versace, Armani, Dolce&Gabbana, Lanvin, Kenzo, Paul, Fendi, and so on all have children's wear lines. These brands have great recognition in China, so their children's clothes can also be accepted by consumers.

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< p > in addition, just like the consumption habit represented by the hot word "tyrant", many Chinese parents also have the "ostentatious" conspicuous consumption mentality when purchasing children's luxury goods.

After competing for luxury goods such as real estate, cars, watches and so on, the wealth class began to compete with each other for the next generation: the news of children going abroad or which famous universities in the country will always attract the eyes of other parents Yan Xian with the fastest speed, and play their children in a decent manner, hoping their descendants will be better than their peers.

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< p > < strong > adult fashion "mini version" < /strong > /p >

< p > as the "tide boy" that is very popular in the program where daddy goes, Wang Shiling's clothes are not "casual".

In addition to the big cards, Li Xiang, the "Chao Ma", has also worked hard to match.

Li Xiang is very willing to share his daughter Wang Shiling's "dressing classics" to the media: "it can not be matched with Princess fan of full dress. It will be very strange, too heavy and inconvenient.

Mix and match. "

She described in detail how she could dress up for her daughter carefully, and included many personal fashion ideas, including how to match colors, how to make earrings with stickers, whether to wear hats or not.

Even because she could not follow the program, she dressed her daughter Wang Shiling's clothes carefully, and made a picture of her husband with Wang Yuelun.

She hopes her daughter can always show the trend: "I think the frequency of buying children's clothing once a month is more appropriate.

Once a month is just the best fashion. "

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< p > for most of the affluent "new mothers", the children are their "Bobbi dolls".

They want to see their fashion taste extend on their children.

They follow the fashion icon "Bei sister-in-law" and "ah Tang Sao" to dress, naturally will make their children dressed as "Xiao Qi" and "Suri". When they want to dress themselves as stars, they also want to dress their children as "little stars".

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< p > > therefore, luxury brands < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear < /a > when looking for advertising spokesmen, they will also choose to speak with celebrities and children.

Gucci 2011 spokesperson for spring and summer children's clothing is Hollywood stars Jennifer Lopez and her dragon and Phoenix fetus Max and Emme.

In the Burberry 2013 spring and summer advertisement, Beckham's second son Romeo was introduced.

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< p > but another effect of this "mini star" is that children's clothing is getting closer to adults.

In the Christmas plan just released by Burberry, a pair of young children wore Burberry classic windbreaker similar to the same large group of adult men and women.

And Dolce & Gabbana's children's clothing is almost its diminished version of T T: Children's eye shadow, mascara, leopard print and lace suit are used in the 2012 autumn and winter advertisements of children's clothing.

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< p > children begin to consider their clothes with an adult's fashion thinking.

Tom Curise's daughter Suri went out repeatedly wearing high heels at the age of 5.

Where is daddy going? Zhang Liang, the son of a male model, wants to bring a suit to the desert every day when he pack up, because it can be concave.

As adults dress their children according to their own preferences, children have been deprived of childlike innocence in "over paying attention to fashion".

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