Puning Clothing Merchants Want To Use The Xiamen Shenzhen Railway To Revive The Garment Industry.

"Once upon a time, we had the largest clothing wholesale market in the country, but now people know that the brands are seven wolves," Jin Ba "and" Anta ". They are all in Fujian. They are not here. Why is this? "What is the answer of the old businessman's sigh? What's the connection between the opening of the Shenzhen Shenzhen railway and the reporter?

　　 Entrepreneurial story

Clothing dream of the two generation

Zhuang Weimin is Puning clothing The executive vice president of the chamber of Commerce. Skinny jeans and checker casual shirts are not old at more than 50.

Laozhuang is a Puning Wushi people who has been engaged in garment industry for more than 30 years. He was born in a scholarly family and became an English teacher after graduation. At that time, the tide of reform and opening up was rising, and Puning people started the clothing business. These people have made a fortune by benefiting from the advantageous geographical position.

"I am an English teacher. I am very busy at ordinary times. I follow fried fried goods and find that I really earn money and go to sea." Talking about the original decision, Laozhuang understatement. As a result, he worked for more than 30 years.

In the early days of entrepreneurship, Lao Zhuang's bicycle was a vehicle. He often rides a bicycle on his bicycle for more than ten kilometers along the sand country road, and takes the goods in the Zhan Long Town queuing line, and then the big bag is tied to the car to return to the quicksand clothing wholesale market. "One piece can earn 3 cents, I am very happy and happy. It is already 10 o'clock in the evening when I get the goods regularly. A person will encounter a robbery on the outside. I will carry a spring knife with me. "

In the 80s of last century, Puning's quicksand clothing wholesale market was once the largest clothing wholesale market in the country. After the early selling experience of the early days, Laozhuang earned the first pot of gold and began to open the door to the wholesale market.

His son's father's career was really realized in Laozhuang. His son grew up and took over the business. He put the main market in Guangzhou and registered his own jeans brand. Now, Laozhuang is already on the retirement stage. He owns four or five shops and becomes a leisurely "Charter Public", and more time is used to analyze the market.

When the Xiamen Shenzhen railway was opened, Lao Zhuang was very excited. He said he wanted to start his own business second times. "This line connects Guangzhou, Puning, Fujian and Shanghai, and Puning has great advantages in production, wholesale and logistics."

　　 Build your own brand

Compared with Laozhuang, Wang Songjian, the same village, has become more creative. He is in the prime of life and has established his own " Toco "Brand clothing" has opened more than 160 brand exclusive stores nationwide.

In the University, Wang Song Jianxue was a very popular architectural major in 90s. But since 1998, he has set foot in the garment industry, not Puning but Hainan. He said it was not easy to create an independent brand in Puning, so he chose to go outside. At present, Wang Songjian's company is headquartered in Guangzhou, and has a cooperative relationship with Puning garment manufacturers. In short, Puning is the rear production base of its rear.

Similar to Haifeng's jewelry, gold and silver hand ornaments, Puning's clothing brands also exist before the shop after the factory's business model, also face the pressure of rent. "In my thirteen line and Beijing Road store, the rent is a few thousand yuan per square meter, at least 10 times more expensive than the old one."

Xiamen Shenzhen railway opened, Wang Songjian believes that the most direct impact is to attract enterprises to return, resulting in a large number of backflow funds. "Before the customers went to Guangzhou to see the exhibition, they would not come to Puning again because the traffic was inconvenient. Now that the problem is solved, we will wait to see the situation after opening up.

　　 Local businesses

Publicize investment information and provide free shuttle bus for merchants.

Compared with the wind and fire of businessmen, the clothing market in Puning seems to be no different. In fact, various preparations have been quietly launched.

Long Shiguang, deputy general manager of East Guangdong's largest Puning International Garment City Operation Management Center, said they are preparing for at least three aspects. First, investment promotion information publicity, "in addition to traditional media advertising, we are working hard to publicize public relations on the Shenzhen and Shenzhen railway." The two is to send a special car to pick up the guests. "This idea was envisaged many years ago, directly sent to Guangzhou to pick up the guests, but the cost is too high to achieve. Now it's OK, just 10 minutes." The third is also the most difficult selling ticket for high-speed rail. Merchants do not have to worry about booking tickets. "We have been negotiating with each other now. Tickets and even air tickets have already been sold on sale. I think the problem is not big."

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　　 Guangzhou businessmen

800 thousand pieces of spring clothes are ready for next year. clothing

Guo Junqing, the boss of Puning in Guangzhou Baima clothing city, is back and forth almost every day between Puning and Guangzhou. He is preparing for spring clothes next year.

"It will be popular in the future. Bright green, bright yellow color, cloth, mosaic pattern. " He said, pointing to his own piece of shirt. In the same period last year, he prepared about 600000 goods. 800 thousand pieces were prepared this year, and 200 thousand more.

Of the 800 thousand pieces, 500 thousand are orders, which means that the remaining 300 thousand are still unknown. But Guo Junqing is very confident because he has already played the high speed rail advertising in the white horse. "Businessmen in Puning have already collectively promoted propaganda. The road signs, posters, hotels and publications are all doing. The advertising words are all ready to come to Puning to purchase. The quality is the same, a shirt is 5 yuan cheaper." He was full of confidence.

He believes that the opening of the Xiamen Shenzhen railway will be a great opportunity for Puning to become the "base of China's textile industry". "To Shenzhen, Xiamen is much faster, foreign buyers also provide convenience, logistics is accelerating, business is naturally better."

　　 Logistics Impact

The most direct way is to promote the rapid circulation of logistics and save costs.

Puning clothing merchants eagerly look forward to the opening of the Xiamen Shenzhen railway, in addition to attracting customers to travel conveniently, there is also a logistics impact.

According to a data from Puning International Garment City, there are more than 2800 garment manufacturers in Puning, including knitting, printing and dyeing, garment making, design and so on. The exhibition sites of these manufacturers are distributed throughout the country. There are only more than 3000 entities in Puning international fashion city. At present, the annual turnover of clothing City stores is about 11000000000 yuan, of which about 1 billion yuan is online shopping. "This data confirms the status of Puning's apparel industry in the whole country." Zhang Ming, assistant general manager of Puning International Garment City, introduced. What attracts him more is the momentum of online shopping. "This year's double eleven, Puning clothing sold 800 thousand pieces in one day, and the turnover reached 300 million."

The momentum of online shopping has provided higher demand for logistics. Zhang Ming said that at present, large express companies such as "three links and one access" have been stationed in Puning. The opening of the Xiamen Shenzhen railway has led to the end of the history of no railways in Puning, and will boost commerce and trade onto a fast developing road. The most direct thing is to promote the fast circulation of the trade and logistics industry. It not only improves the logistics efficiency of the logistics industry, saves costs, but also further promotes the development of Puning's textile and garment industry.

In order to cater for the demand of online shopping, they not only set up a special online shopping website, but even prepared to apply for an exclusive third party payment platform similar to "Alipay". "There are only 7 in the country, and it is very difficult, but we are applying for it."

In the course of the interview, the reporters found that there were many brands in Puning, but the well-known trademarks were far less than those of Fujian Shishi and Jinjiang. "What we do is more OEM, processing and packaging of these primary steps, making small money." Laozhuang, vice president of Puning clothing trade association, said. In contrast, the appeal of Wang Song Jian, who tasted the sweetness of brand creation, was more convincing. "Many of our brands are outside, for a reason. In addition to building a fast transportation network, government departments should also increase their efforts to support the creation of their own brands and give more preferential policies.