Who Loses The Gimmick Of The New Exhibition?

< p > nowadays, there are too many templates in people's minds. When they are doing things, they will unconsciously refer to their predecessors' footprints, and feel that this will reduce the probability of making mistakes, but they will avoid mistakes while also avoiding the excitement.

On the way to the development of the exhibition, it also encountered the question of whether to change or how to change.

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< p > < strong > the gimmick one-sided show will be changed without excuses < /strong > < /p >.

< p > fashion, from the beginning is "a href=" //www.sjfzxm.com/ "target=" _blank "clothing" /a "industry pulse, but in recent years, more and more attention has been paid to people.

As a long-term preservation program of the clothing industry, the exhibition must be changed if it wants to continue to be brilliant. One of its goals is fashion.

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< p > for the exhibition, the newly launched activities are merely making some changes that are better than nothing, because the exhibition is not aiming at the direction.

For example, some shows that show shows only for one category of products, and exclude other products that can be displayed in this way.

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< p > therefore, when brands, enterprises and channel buyers are pursuing fashion and innovation, the exhibition, as a whole industry's participation, should take into account all kinds of products and change the theme of fashion.

The change of exhibition is the result of complying with the industry market orientation, meeting the needs of enterprises and meeting the brand positioning interests.

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< p > < strong > Fashion does not play point to point plane ascension all do not fall < /strong > < /p >.

< p > another direction of change is the main basis for the change of the exhibition, that is, the needs of the market and enterprises.

Perhaps at a certain stage, enterprises and markets need to "point to point" one by one to break the problems of single category development, but in the long run, whether enterprises or markets, eventually must return to the industry composed of numerous points, so the exhibition changes, we must seize the fashion, do not play the right thing.

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< p > exhibition with only one product can focus all the power on one point and make breakthroughs and achievements easier.

However, when such a "point to point" exhibition is raised to a certain height, it is bound to encounter a problem whether it should expand the category of products it contains.

The expansion of the category means the dispersion of the original strength of the exhibition. If the exhibition does not have enough strength, it will even be in a state of being out of order.

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< p > conversely, if you want to make a knitting exhibition at a high level, you cannot limit the subject word to "underwear", "home textiles", "socks" and "swimsuit".

Knitting not only covers too many products, but also a process in production. It also determines the exhibition related to knitting, and it is destined to be an exhibition with various resources and complex categories.

Therefore, what the market and enterprises need is an industry displayed in a flat form rather than a single product in the form of dots.

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< p > < strong > change the real PH VALUE answer 1+1= < /strong > < /p >

< p > exhibition that meets the needs of enterprises, markets and industries is the fashion exhibition that dares to break through innovation.

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< p > when an exhibition can stand on the plane of the industry, it should not be restricted to the restrictions on the types of exhibitors. It should comply with the changes of market environment and the needs of enterprises, so as to provide better service and assistance for the development of the whole industry.

PH VALUE has always been in the market revolution to work with enterprises and cooperate with brands to help enterprises acquire more channels and market resources, help enterprises make brands, become bigger and stronger, and even go abroad.

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< p > 2014, PH VALUE retained its own garment manufacturing and processing parts, and went with Pure London to launch PH VALUE &Pure Shanghai.

P&P's peers brought a lot of resources and made Chinese consumers more familiar with the HIGH STREET culture.

Pure's i2i group will also cooperate with its offices in Shanghai, Hongkong, Singapore, Taipei, Seoul and Tokyo. It will invite retailers, agents and dealers to take part in the exhibition docking negotiations with the 150 thousand local database resources of these partners.

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< p > this is the 2014 PH VALUE and Pure Shanghai co interpretation of 1+1 over 2 fashion show portfolio.

The exhibition needs to be changed. It is possible to hear cheers if you dare to play.

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