Flexible Application Of Chinese Clothing Brand Marketing

< p > a lot of enterprises emphasize the theory that terminal is king. Putting the main energy on the terminal (in fact, the construction of the channel), the flagship store of one family, the franchisee of one family, and the special counters in the shopping mall are the results of channel construction. < /p >
< p > in the major shopping malls, the clothing counters are different, and the designs are very good. The design of moving lines, the use of lights and the display of products are very standardized. They also have certain characteristics. < /p >
< p > but the shopping arcade is limited, almost every time, it will be adjusted, and some of the brands will be removed and replaced with new brands. In fact, the cooperation between the clothing enterprises and the shopping malls is basically an unequal cooperative relationship. People who know the terms of cooperation know that the clothing enterprises are basically in a weak position. If the brand does not have a better performance, it will either run at a loss or be eliminated. To avoid this fate, the most realistic thing is to enhance the sales performance of this brand. In 4PS, price adjustment is one of the simplest and fastest means, so the large-scale price reduction and discount activities in the shopping mall are continuous. < /p >
The essence of < p > a href= "http:// www.sjfzxm.com/news/index_c.asp" > marketing < /a > is to satisfy the needs of a href= "http:// www.sjfzxm.com/news/index_c.asp" > target customer < /a >. Therefore, in today's brand building, it is the most important task for garment enterprises to provide differentiated products and services according to the needs of their target customers and establish a differentiated brand image. Here, we need to emphasize differentiation. As mentioned above, in the same shopping mall, the design and service, price competition of the store are all consistent with what we have been doing, what we have been doing, and how much we have done. How many brands do we have to highlight in the mall? Of course, there are many means, but the pen thinks that the emphasis is on brand building. It is also a topic of too wide and wide space, but different enterprises have different results. < /p >
< p > first of all, we should always ask ourselves: do we really understand a href= "http://? Www.sjfzxm.com/news/index_c.asp" > consumer < /a >? What's the change of his / her mentality? What is his impression of our brand? How to enhance their loyalty to our brand? How should we adjust our 4PS? If we can think about these problems quietly in a busy day, we believe that every day will be rewarded. Start by bit by bit. In addition to the above means, let us do more, such as providing free costumes to their idols, giving them influential figures; or building a brand Club (a real club, though it will require some input, but can really interact with its consumers, understand their needs, and use our profession to influence their dress and dress taste). < /p >
< p > of course, there are many factors that affect the success of an enterprise: political, economic and cultural environment; management, talent, capital and so on. However, while doing a good job of these foundations, we must take a more careful approach to protect our brand so that our brand can turn from a tiny seed to a towering tree. A seed is left behind and a rice field is recovered. I hope China will have more international brands in the future. < /p >