Lin Shilai: "Learning Tyrants" Cross-Border Business Dream

General manager of Quanzhou New Silk Road Agel Ecommerce Ltd.

Lin Shi Lai is an active promoter of cross-border e-commerce development in Quanzhou, and a master's degree in Computer Science in famous universities.

At present, he has ten years of electricity supplier experience, five years of cross-border electricity supplier experience.

His own brand children's clothing "SICIBAY" is exported to more than 200 countries and regions in the world, with annual sales of tens of millions of dollars.

Access to Tencent

Or Taobao is the dream of many IT people. For Lin Shi Lai, nothing is more exciting than starting a business.

In 2010, Lin Shi Lai did not graduate, and then he was alone. He started his cross border business starting business with the help of 40 thousand yuan of help from his family.

From a graduate student in a famous school to a "drifting family" who went to Shenzhen alone, Lin experienced a series of works such as renting, packing, stocking, making art, customer service and after-sale.

Just as everyone is immersed in the profits brought by cross border dividends, Lin Shi Lai smells a bit of uneasiness. "Just selling products can not make the business bigger, nor can it do its own brand."

In addition, with the development of cross border industries, homogenization will increase competition, and products lacking independent innovation will also lack profits. "

Just as other people did a dream of crossing the border step by step, Lin took decisive steps to make the pition.

As he said, a cause deserted to be upholded by all, and it must have two basic elements of persistence and expansion.

So, in 2012, Lin came to the Jinjiang crater, his hometown, and began his own brand.

The cross-border electricity supplier road.

The fashionable "SICIBAY" children's clothing brand has won the edge after the "small test knife", Lin Shi Lai has been speeding up the layout and penetration of the global network channel.

"At present, our channel strategy will take horizontal and vertical crossover as the main strategy.

The pversal aspects are mainly Amazon, EBAY, speed sell and independent platform.

Vertical distribution will be distributed to overseas distribution websites.

The aim is to form a combined market in different countries and regions, so as to facilitate the balance between product positioning and inventory. "

The so-called whole platform mode, in Lin's view, is not that every country's market must be completely permeated by your brand, but the opposite is to make combination marketing on the basis of all channels so as to achieve excellence and integrity.

To enhance brand influence and maintain channel relationship, it is far from enough to rely on strategy alone. Lin Shi, who has done a bit of operation, understands that in order to make "SICIBAY" different from other people's advantages, multi lingual ontology services and the construction of overseas supply chains are imperative.

"Now, we have launched a one to one language service system aiming at some small sales countries that sell well, so that customers can get first-rate pre-sale service.

As for overseas warehouses, we are also seeking various forms of cooperation to achieve local distribution and shorten the distance of express delivery as quickly as possible, so as to facilitate consumers to shop.

While seeking overseas markets, Lin is also planning to introduce the "SICIBAY" quality children's clothing into China.

Lin Shilai said, "China is the most populous country in the world. If any brand enters China and takes root in the Chinese market, it is entitled to call it a global brand."