Innovation Of New Retail Mode Is More Important Than "Double 11" Sales.

This year "

What does it look like? In my view, the new online retail mode is much more important than the sales volume of "double 11" that day.

If you have bought something in the past 11 years, you will understand that the sales of "double 11" is not very meaningful.

One month ahead of schedule, such as the pre-sale, plus the overdraft of sales promotion, it is the sales volume of the "double 11" before and after it is moved, it is the sales volume of the offline stores moved to the Internet.

But new

The pattern is different! You can see that the great prosperity of Edmund Phelps, the recent winner of the Nobel laureate, you know that science and technology may not be able to increase productivity, but the new business mode is absolutely possible. The online retail mode is obviously one of the business models.

That is to say, this year's "double 11" hot "internationalization" can not be seen as simply going from sea to Tmall or Amazon's offshore shopping platform.

Under the current popular sea pportation mode, Chinese consumers place their orders on the American shopping platform, making the first contribution to the local retail sales volume; then the US pshipment company is responsible for pshipment back to China, and the resulting employment opportunities also appear in the employment statistics of the United States.

What really manifests itself in China's economy seems to be the last link to Chinese consumers' families.

Chinese consumers pay the benefits of GDP, which is a true portrayal of Hai Tao's pport mode.

But with the purchase of Tmall, Amazon and other businesses after the international platform, all of which may be different.

At Tmall, you buy American goods, at least retail sales are counted in China's retail sales figures, and the related manpower demand created by Tmall stores is also creating employment opportunities for China. Chinese consumers can afford to contribute to China's GDP at sea.

"Internationalization" is the case. Regular purchases and volume sales are also true.

Pattern, the former smoothes the amount of retail sales by repeated regular consumption, and the latter reduces the cost of small sales through bulk retailing, which reduces the paction cost of retailing from different angles, and naturally comes the promotion of productivity.

Therefore, standing in the perspective of national economic development, look at the "double 11", sales volume is really not important.

There is an endless stream of retail mode innovation, which is the fundamental hope of the "great prosperity" of the retail industry.