Hongkong: Garment Customization Industry Is Expected To Cut Out A Big Market.

In the bustling central area, several alleys decorated behind the bustling commercial buildings are scattered with several decorated and custom tailored shops. Through the window, there are women guests who are enjoying tea and browsing the catalog to choose the fashion styles.

In this fast moving city, there are still people willing to wait for a dress for one or two months or even longer.

For small customers

Although the clothing industry has been fading away from the people's attention in the fashion trend, but nowadays, with the increasingly strong demand for personalized demand and the steady growth of customers, the industry in Hongkong thinks that the small scissors of garment customization are expected to cut out a large market.

It is reported that in the 80s of last century, clothing custom business began to rise in the streets of Tsim Sha Tsui and central, when most of them were mainly wedding dresses.

For more than 20 years.

He Zhenfa, a senior fashion designer, told reporters, "now people are rich, demanding and fashionable. The demand for customization is not limited.

Or evening wear, many daily activities or commemorative day clothes are also customized.

Yang Junye, a new fashion designer from Hongkong, believes that at present, whether big or small brands are in the same fashion as fashion, if customers want to match special occasions, the choice is narrower and narrower.

"Today's fashion market is personalized, and many of our customers are tired of fast selling fashion. They spend a lot of money on customization, paying more attention to the sources of handwork, tailoring, cloth and the story behind their clothes."

He said.

After 30 years, the fashion customization market in Hongkong has quietly changed.

According to He Zhenfa, before the guests are suitable for what style, fabric selection, etc., all listen to the designer decided.

Nowadays, there are more and more channels for customers to get the trend information. "Especially young people have their own ideas, so they become our opinions, and we design them according to their preferences.

This change is very interesting and positive.

He said that most of his clients were women with a certain economic foundation, quality of life, and many activities to attend. There were many white-collar workers aged between 25 and 50.

About 30% of their clothing expenses are customized, and the proportion is expected to further improve.

Yang Qibin, chairman of the Hongkong Fashion Designers Association, told reporters that Hongkong is the intersection of eastern and Western cultures. Various parties, cocktail parties and other activities are rich and colorful, providing designers with a wide range of services. Therefore, there is always a demand for the clothing custom market.

"As long as the economic situation is good, such a consumer group exists, there will be room for improvement in the customized market."

Yang Junye is also optimistic about the prospects of the customized market.

If the overall economic environment is good, the market of garment customization will surely increase.

Because there are always parties to go, and there are always clothes to wear.

With such a group of women who love beauty, we will have business to do. "

He laughed.

Yang Junye, who won the award in the Hongkong youth fashion designer's performance competition, plans to base his brand on Hongkong and expand to the mainland.

"In recent years, every time we go to the mainland, we find women wearing beautiful clothes, especially in Shanghai and Guangzhou. Clothes may not be very expensive, but they feel that their demands are improving. I believe that the custom market in the mainland is very large. I really want to get to know the relevant customers."

He Zhenfa also said that he often went to Beijing and Shanghai on business. "The custom made business in the mainland is developing rapidly, and fashion is beautifully done. The mainland is the market that we will definitely expand in the future."