How Does Fashion Media Group Grow As A Share Market In Just A Few Years?

It is reported that fashion media group plans to list on A shares.

According to reporters, its partner IDG and Hearst group will send a person to China in March 13th.

The company approached.

Hearst, the president of Hearst international magazine group, was sent to negotiate with the group of Duncan Edwards.

Duncan Edwards also serves as executive vice president of Hearst magazine and vice chairman of Hearst, and board member of Hearst group.

Edwards is added at 1989.

Since then, he has been holding various management positions, including publishing, editing and business cooperation of company magazines.

In 2005, Edwards became the CEO of NatMag, and became president of Hearst magazine group 4 years later.

Like the fashion industry in China, the fashion media group is only 20 years old.

In 1993, Liu Jiang and Wu Hong, who were reporters at China travel daily, resigned and co founded a fashion magazine in Beijing, that is, the later fashion media group.

At present, its business covers books editing, publishing, advertising, printing, distribution and so on.

Now it has 17 magazines, including fashion COSMO, fashion gentleman, fashion bazaar, Chinese geography, men's wear, Robo report and so on.

Although there is no listing in the US or Hongkong, the performance of A's media sector has been quite good in recent two years, which is supporting the growing demand for entertainment consumption of Chinese people.

However, the A share market is not yet full of fashion media companies. The existing media concept stocks are mostly the concept of digital media such as television, movies or the Internet, and the fashion media group is still most familiar with the paper media business relying on advertising revenue.

Paper media are tough days, and fashion magazines are no exception.

According to legend, in 2014, apart from the growth of advertising revenue in the Robo report, fashion bride and Chinese geography, the advertising revenue of other magazines dropped to a certain extent.

However, fashion media group did not confirm the authenticity of the rumor.

The fashion media group should have the intention of going public early, so it is well known that the capital market needs to tell a good story to give investors good expectation and confidence.

In the era when the paper media gradually lost its advantage, fashion media group set up the whole media department in 2010, and launched iPad, iPhone and Android versions of its magazines.

Besides,

Also began to enter the film, drama and other cultural fields, such as investing in filming movie "fashion gentleman", "swaying engagement", "Snow Flower Secret Fan", and working with Meng Jinghui studio, producing drama Romeo and Juliet, the love of three oranges, and collaborating with the famous drama director Tian Qinxin, producing "everyone is sick" and so on.

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From a magazine to a Chinese fashion media empire, the rise of the fashion media group has benefited from the rise of the Chinese middle class.

As their consumption demand for luxury goods and fashion grows, demand for fashion information also expands.

From the founding of the fashion magazine in 1993 to now, the per capita disposable income of China's urban population has risen from 2577 yuan to 26 thousand and 900 yuan in 2014.

As more and more Chinese become luxury brand customers, China's luxury market is growing fast as the Internet industry.

According to Bain consulting, the luxury market in China in 2009 was 58 billion 500 million yuan, but 5 years later, in 2014, this figure has surged to 115 billion yuan.

Reflected in the experience of fashion media group, its scale is bigger and bigger, its magazines and websites are more and more abundant, and its investment field is more and more diversified.

On the other hand, the expansion of luxury brands in China requires carriers to solve their advertising needs.

From 2010 to 2012, the development of luxury goods in China has reached a peak. The number of new luxury stores has been maintained at more than 150 per year.

Such a large-scale expansion also means that large-scale advertising needs to be matched, whether it's all kinds of soft articles or page advertisements.

Liu Jiang, President of fashion media group, said in a media interview that in 2012, only magazine "life home" did not make money, others were profitable.

However, competitors are not idle.

Cond Nast Publications Inc, another major media group in the United States, entered the Chinese market in 2005 and published it in the form of copyright cooperation. "Nast"

"Beauty Vogue", "Yue SELF", "Zhi GQ", "Ann di AD", "Yue you Conde Nast Traveler" 5 periodicals.

Among them, the male publication "Zhi GQ" only entered China in 2009, but in less than a year, the circulation reached the top of the list.

But unlike the fashion media group's investment in various fields, Kangtai Nash has invested in many electronic business platforms around the world, such as luxury rental website Rent The Runway.

The integrated website Farfetch has yet to invest in magazines other than China.

Although in 2009, Jonathan Newhouse, Kangtai's Nash international chairman, told the media that he hoped to focus on the digital media market in China, but so far only 5 journals corresponding to the corresponding websites and Ipad electronic magazine subscriptions have been seen.

In contrast, the whole industry chain of fashion media group in China, in order to achieve multiple growth points, helps to improve the overall profitability of the group.

Earlier, Liu Jiang said in an interview with the media that the annual revenue of the fashion media group is around 1 billion 300 million yuan. If the listing is successful, the valuation of the capital market should be considerable.