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Park Shin Hye Successfully Signed The Brand Of Han Du Yi House

2015/3/23 14:17:00 22

Han Du Yi ShePark Shin HyeDouble Eleven

After a month's "glare",

Han Du Yi she

The electricity supplier group Limited (hereinafter referred to as Han Du Yi house) signed in March 20th with the Red Star Park Shin Hye, who is known as the "goddess of Asia", and endorsed the brand of Korean clothing house.

This is the third South Korean star who joined the Han Du Yi house since signing the "goddess of the whole" Gianna Jun and "national younger brother" after he signed up last year.

So far, Han Du Yi house became China's first Internet company with three international celebrity endorsers at the same time.


As early as before the Spring Festival, China's Internet fast fashion first brand Han Du Yi house "stared" on the "Asian goddess" known as the Korean pop star Park Shin Hye.

Known as the "male god harvester".

Park Shin Hye

At the age of 13, he has been popular for 12 years and has no negative news.

Its style of sunshine, sweetness, nature and fashion coincides with the brand of Korea's clothes house.

In Park Shin Hye's view, the brand of Han Du Yi house is full of vitality and natural fashion.

She said frankly, "my attitude towards life is natural, real and casual, and Korean clothes house is not only a fashion beauty garment, but also a very loving group."

Park Shin Hye said she thought "endless bloom" is a great charity.

Previously, she had been to a small village in Nepal to offer her love and help the children there, warm and meaningful in their hearts.

"Looking at and doing things with a beautiful attitude" is exactly the life proposition of the "90's" star.

This will be able to inject confidence, happiness, sunshine, kindness, nature and other elements into the brand.

In the fast fashion industry of China, Korea has been the fastest rising Korean clothing house, since 2011, has been maintaining the first place in Tmall women's clothing sales.

Especially in 2014, Han Du Yi house won Tmall.

Double Eleven

The women's wear champion, the "double three" women's wear champion and the annual trade champion have become the veritable "crown."

In addition, in 2014, the Korean clothing house men's clothing became the first name of the men's clothing category of the Amoy brand, and the children's wear brand entered the category of children's clothing brand TOP3 successfully.

For an Internet company born less than 9 years, such a performance can be regarded as a miracle.

This rapid development urgently needs the brand to precipitate and lay the foundation.

Han Du Yi's contribution to China's contribution to a first-class Internet brand requires continuous improvement in product quality, style innovation, service quality and so on.

At the same time, with the support of stars, it is an integral part of brand promotion.

It seems that the Internet era is an era of "fans economy". The demand for "personification" of brands is even higher. By asking celebrities to endorse, fans can quickly affect fans loyal to celebrities throughout the country, thus shifting their fans' favor towards celebrities to the recognition of brands.

Therefore, after signing Park Shin Hye, Han Du Yi she will play the star effect at various levels and angles, combine Park Shin Hye's personality charm and fashion vitality with her own brand, and interact with Park Shin Hye through WeChat, micro-blog, official website and offline activities all year round, showing tens of millions of fans a more fashionable Korean clothing house.

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