Will International Brands Of Consumer Goods Import And Export Be Cheaper?

At present, the domestic

The high-end market is almost monopolized by foreign first-line brands. The middle and high end markets are mainly two or three brands abroad and a few domestic brands, while most domestic brands are in the middle and low end outdoor products market.

According to COCA statistics, there were 945 brands of outdoor products in China in 2014, of which 441 were foreign brands.

Internationally renowned brands represented by Lo J Faith (thenorthface) and Columbia (Columbia) have a high price and a large market share with their profound outdoor brand culture and mature technology R & D system.

Outdoor enthusiasts often spend a lot of money on buying international brand equipment.

Looking for products that have been discounted for over the season, buying genuine, fake and fake products, and purchasing overseas have become the way to save money.

According to Alipay released the "2014 sea wind vane report", outdoor products ranked second, second only to high-end fashion and luxury goods, its purchase data increased by nearly 50%.

However, new consumer products put forward at the executive meeting of the State Council

Policy may be able to change this situation.

In April 28th, the State Council held a new executive session on consumer goods import and export policy, including lowering import tariffs, adjusting the scope of Taxation of mass consumer goods, adding and restoring port duty free shops and so on.

According to the analysis of the industry, the state's policy of adjusting import and export trade is actually to stimulate domestic demand and promote consumption growth so as to stabilize the development of national economy.

Among them, China will reduce the import tariff of some consumer products by the end of June this year, expand the scope of tax reduction products, and for clothing and other consumer goods, China will also adjust the scope, tax rate and collection link of such consumer products in combination with tax reform.

At the same time, in order to facilitate consumers to buy foreign products in China, China will set up and restore port entry duty free shops and reasonably expand the tax-free varieties. For overseas tourists, China will continue to promote its shopping clearance and tax rebate facilitation so as to promote consumption upgrading.

Xiaobian: I have to admit that many of the products of international outdoor brands are excellent.

These new

If it can land, bring benefits to the people, it will also make more people enjoy the outdoor fun and reduce the economic burden.