Ten Year Development Plan Of Guangdong Modern International Exhibition Center 2016-2026

Recently, Guangdong Modern Exhibition Management Co., Ltd. has released the ten year development plan of "Guangdong Modern International Exhibition Center 2016-2026", and proposed that the "exhibition trade complex strategy" should be built on the basis of the American high point, Germany Munich and Shanghai National Convention and Exhibition Center. Among them, through the air corridor and underground passageway, the future "three old" transformation exhibition base will be linked to Jiahua Hotel, underground city rail and Guangdong modern exhibition center, so as to build a more closely linked exhibition plate.

The new strategy of Dongguan's exhibition industry is quite consistent with the idea of promoting the development of MICE industry. A few days ago, the State Council's opinions on further promoting the reform and development of the exhibition industry proposed that we should speed up the process of informatization, and actively guide enterprises to apply modern information technology to carry out service innovation, management innovation, market innovation and business mode innovation.

Integration of trade and development Dongguan The important achievements of the exhibition industry in the development process. Along with the development of Dongguan Convention and exhibition industry, the trade platform of Dongguan Modern International Exhibition Center, which is matched with the local industrial exhibition, is formed around the Dongguan Houjie International Exhibition Center. The most obvious one is the 5 kilometer furniture Boulevard and the famous home Expo Park with a planned area of 1 million 300 thousand square meters.

Put forward on this basis Trade Fair Complex The concept means that the hotel will be built in the future. Online retailers Logistics and more abundant resources are injected into the integration platform of exhibition and trade. However, it is worth noting that the direction and goal of the exhibition complex is to deepen the exhibition resources through the service exhibition, enhance the exhibition resources, and further develop the exhibition resources.

One of the important premise of giving full play to the functions of the exhibition and trade complex is the need for strong exhibition support. At the same time, the number of quality exhibitions also needs to achieve a certain base. At present, there are many large exhibitions held at the modern international exhibition center every year. There are many state-level exhibitions such as China processing trade products fair, and the International Furniture Exhibition (Dongguan), which has a high influence in the global industry.

Apart from the need for strong exhibitions, the number of exhibitions is also an important indicator. If there is not enough exhibition support, then it is impossible to support the industry group that sets up the exhibition complex. Judging from the current schedule of more than 30 exhibitions in Guangdong Modern International Exhibition Center, less than 30% of the exhibition hall utilization rate still has much room for improvement.

To this end, gathering enough exhibitions to be held in Dongguan is also a very important consideration dimension. It is not easy to introduce an exhibition. On the one hand, Dongguan needs to introduce professional exhibition companies vigorously. We need to intensify our efforts to attract exhibitions. We need more concessions from the government and industry to attract exhibitions.