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CK Is Still The Main Driving Force For Group Growth.

2016/5/28 11:54:00 51

CKLuxuryBrand Strategy

Light extravagance

Fashion brand

The market contrasts with the bleak luxury market.

In the first quarter earnings report issued by CK parent company, the CK parent company said CK is still the main driving force of the group, proving the position of the light luxury brand in the new generation of consumers.

It is reported that in the first quarter of January 5, 2016, the group's total revenue recorded an increase of 3% to 1 billion 920 million dollars, EPS recorded 1.50 dollars, the first quarter expected EPS to be 1.40 - 1.45 dollars, so group EPS exceeded expectations, and set a 33% increase.

In the first quarter, the group consolidated income increased to 18% US dollars to 196 million US dollars.

and

Net profit

It also increased to $232 million from $114 million in the previous year.

According to brand,

CK

In the first quarter, it contributed 13% growth to the group, earning 654 million US dollars, leading to a 14% growth rate in the North American market. However, the growth in the 2015 fiscal year is still declining.

Therefore, the group raised the whole year's expectation, adjusted the original expectation to 6.45 - 655 million, and the expected growth rate of EPS was increased by 13% - 15%.

At the same time, the group expressed satisfaction with the strong growth of CK, while the group's other growth momentum brand Tommy Hilfiger was not equal to CK in the first quarter.

Affected by the above news, the group's stock price rose 0.91% to 89.83 dollars.

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The purity, nature and simplicity of the brand is a fine example of modern fine design.

From its costumes, accessories, underwear, perfume to household products, its outstanding design and advertisement give people the impression of novelty, boldness and cutting-edge.

"Calvin Klein" has become the pronoun of current fashion and natural simplicity.

At the same time, we also represent a sense of sexuality in a broad sense.

Our brand not only affects young people, but also affects people of different ages.

Calvin Klein always sticks to perfectionism, and every Calvin Klein fashion looks perfect.

Because of the full lifestyle of New York, Calvin Klein's clothing has become the favorite of the new generation of career women's brand choice.

It is the first big designer brand in the United States. It has won four well-known clothing awards for a long time. Its related products are emerging one after another, and the momentum is amazing.

Calvin Klein is famous for its simplicity. Since its rise in 70s, its modern city style has been deeply loved by ethnic tastes.

Clean and perfect image, using natural materials with sharp cut, showing a noble style, until today it has not changed.


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