From Entity To Electricity Supplier, Fashion Industry Is Coming Out.

From women's pants to women's clothes: old brand new face

From women's trousers to women's clothing, the seemingly simple "one word difference" carries Zhengzhou.

The rebirth process of nirvana.

Zhengzhou City

Ding Yan, Secretary General of the association, said that in 2012, Zhengzhou

At the height of the industry, the three famous trademarks of China, including M·SUYA, Ya Li Da and ESEY, were born in China, including dozens of famous trademarks in Henan, such as the two famous trademarks in China, such as golden rose, nlun, sail and Xingyi Lu.

Meanwhile, Zhengzhou women's trousers have become the leaders of Chinese women's trousers without controversy.

But with the general overcapacity of manufacturing industry and the rapid rise of human and store costs and the impact of electricity providers, the Zhengzhou women's trousers industry has plunged into a sharp rise in production costs, while sales have entered the "internal and external troubles" of the platform stage.

In recent years, or active or passive part of Zhengzhou

Began to pform into a full range of women's clothing.

Ya Li Da was once one of the representative enterprises of Zhengzhou women's trousers, and now she is pforming to the whole series.

The development of enterprises has nearly 2000 counters in the whole country.

Speaking of pformation, the leader of Ya Li Da said that this road was very painful, and they paid a lot of tuition fees.

according to

Wang Pu, assistant director of the board, said that the pformation of Ya Li Da has gone through a series of twists and turns: first, it is in cooperation with the Korean design team, with a high starting point and good product but not keeping up with the pace of production. The second stage is to form a team with the team of South Korea while the high salary is excavated to the external design director, but the product style is not in harmony. In the third stage, the buyer system is implemented, but the brand lacks originality. In the fourth stage, the second half of 2014 is devoted to original research and development to find new ways. At present, there are more than 40 people in the R & D department.

Feliya is also one of the first batch of women in Zhengzhou to pform into a full range of women's clothing. Li Chunjie, chairman of the company, said: "unlike the wholesale Road, brand clothing has a higher demand for the quality of products.

For this purpose, a series of advanced equipment such as fabric pilling and fuzzing machine, color fastness to washing and fabric strength machine have been purchased for every batch of cloth.

It pays more attention to detail and after-sales service than ever before. "

Zhengzhou Ruyu clothing is also Zhengzhou.

The representative enterprises now have developed into two brands, and the main brand of golf is rose, which is a new brand of the whole range of high-end women's clothing.

It accounts for 70% of the company's business.

These three enterprises are a microcosm of the development of Zhengzhou's women's trousers industry.

In the past 5 years, the women's trousers in Zhengzhou have undergone a painful pformation period. Some enterprises have gone through this threshold and have a bright future.

From entity to electricity supplier: the rise of Amoy brand

Zhengzhou

There are many brands, but in the past two years, a number of new business women's clothes have come to the fore. They only have a few personalities in their names: fireworks, first Shang Ge, skirt dance, Mei Fei, Mei Fei, Xinyu Quan, etc.

Open the "hot fireworks" store, and a fresh literary style is coming to the front. The fashion brand of the flagship fashion dress is more than a million fans in Taobao and Tmall flagship stores.

As a rising star, fireworks began with a computer at the beginning of a sewing machine. Now it has become a well-known brand of original brand.

Analysis, so as to determine the design style, last year in the electricity supplier market has achieved 130 million sales.

Jin Rong, who has just moved to the Zhengzhou Textile City of Zhengzhou, has also tasted it.

Sweetness, through Tmall, Taobao and other electronic business platform, and WeChat's friends circle and other micro channel new channels, "the first Shang Ge release" quickly bloomed.

Designer Liang Liu pointed to a pure silk fabric skirt on the display rack, told the reporter that this skirt is soft and vertical, and its color is ink and wash style. Although the price of the Internet is more than 1000 yuan, it is still selling hot.

Zhu Lixun, chairman of Zhengzhou if male beauty clothing company, is a company.

Pride in the field.

In Taobao's category of elderly women's clothing, if male beauty ranked ninth.

Zhu Lixun said that the company opened two flagship stores in Tmall, opened ten C stores in Taobao, and so on in Jingdong.

There are also shops. The highest sales record is 1 days and 1000 items.

In recent years, the "double eleven" online shopping activities have also promoted Zhengzhou women's clothing objectively.

Development.

At present, there are three modes for Zhengzhou women's clothing business to co-exist: one is the O2O mode, with ESEY, M·SUYA and Ya Li Da as the main, online flagship store, online and offline synchronization update, category close, to create brand online and offline integration development; two is to register new brand, operate on the whole line, rely on the advantage of Zhengzhou women's pants industrial chain, engage in processing the combination line of goods.

The three is to deal with inventory on line, avoid the impact of offline storefront, do not spread, do not stock up, steady and steady, all for profit.

From single product to Pluralism: fashion industry is coming out

Before talking about Zhengzhou women's clothing mainly refers to women's trousers, now is a hundred flowers bloom.

Among them, the "middle-aged and old women's clothing" in Zhengzhou recently emerged in Jin Rong commercial city has become quite a climate.

Middle and old age women's clothing is a subdivision industry, which grew rapidly after 2007, but has been neglected before.

Inadvertently, the development of Zhengzhou's industry has been in the forefront of the country.

It is understood that in the whole country

Market, Zhengzhou Zhuang Jiao and Zhejiang's autumn song, Wuhan's beautiful ranked three.

Zhuang Jiao, general manager of Zhengzhou Zhuang Jiao Fashion Co., Ltd., bought patriot, said that the annual output of over 1 million women's clothing was over 15%.

"With the rapid growth of aging groups, the next five to ten years will be

In the rush hour of development, the goal of Zhuang Jiao's dress is to make the first brand of middle-aged and old women's clothing.

Buying patriot saw this boundless blue ocean.

According to the statistics of Zhengzhou clothing association, in the top 100 categories of Taobao women's clothing category, if the male brand, Ping Yuan, Hefu, Shu Mei thousand Jiao and other Zhengzhou brands are also on the list.

In addition, the maternity dress, "happy house" and "skirt dress inscription" hung in the forefront of their respective fields.

Among them, the pleasure house has been ranked the top three in China's maternity dress industry and sales in 2014.

The head of the company said that in the past 15 years, the joy house has been working hard in the category of maternity dress products, increasing steadily at an annual rate of about 15%.

According to the president of Zhengzhou clothing association and Zhengzhou leading show.

Chen Yongbin, general manager of the company, said that Zhengzhou women's trousers are changing to women's clothing.

The first category is the pformation and upgrading of women's pants, with fashion, M·SUYA, Yali, ESEY, Golo Doris, Hao Yang Bai Hui, Han Yi people, Yi Xian Sheng and so on.

For example, the second category is represented by Zhuang Jiao, Hefu, male beauty, Hirano, beautiful star, Kell Li, Xin Yu Ting, Shu Mei Qian Jiao women's clothing. The third category is composed of fireworks, Shang Shang Ge, skirt dance Mei Fei, Mei Fei and Xinyu Quan.

"From women's trousers to women's clothing, from the processing industry to

Industry is behind the rapid growth of personalized, diversified consumption, which contains enormous potential for consumption.

Chen Yongbin said.

Zhengzhou City Commission for Industry and Commerce responsible person said

Based on the first phalanx of the whole country, taking the traditional women's pants business pformation dress as an opportunity, with the new women's clothing business enterprise as the vitality, Zhengzhou

It is urgent to reshape regional industrial labels in the whole country.

Next, we will introduce policies to support Zhengzhou women's clothing to further enhance brand influence and design research and development capabilities, and create a more fashionable and beautiful new label for Zhengzhou's clothing industry.