Hasen Shares: Fundraising To Expand Production And Enhance Profitability

　　 Hasen Shares are mainly engaged in high-end. leather shoes Brand operation and products Design Production and sales. As of the end of 12 2015, Hasen shares set up 32 branches in China, including 1665 direct outlets and 385 distribution outlets, and launched online marketing based on vip.com, Tmall, Jingdong, Yintai and other e-commerce platforms. Hasen shares mainly owns five private brands, such as Hasen, Cardenal, Kavin, AI tours and Hasen men's shoes, and acts as agents of foreign famous brands such as ROBERTA and AS. At the same time, it provides OEM/ODM processing for foreign famous brands such as DANSKO and SPERR. With the help of capital market, Hasen shares can not only inject strong momentum into the development of enterprises, but also greatly enhance brand influence and competitiveness. It is understood that Hasen raised its initial public offering funds will be used to implement marketing network construction projects, leather shoes production expansion projects and information construction projects, Hasen shares said that this will help the company to expand the main business scale, improve market share and enhance the company's core competitiveness.

Focus on the high-end footwear market

"Welcome to Hasen!" no matter whether you walk into a special counter set up by Hasen in any shopping mall, you can always be attracted by the dazzling shoes in the showcase, and can be infected by the attentive and meticulous service of the salesmen. Hasen's predecessor was founded in 1979 by Taiwan Zhen Meng Xing Limited by Share Ltd. The Hasen brand was registered in 1994 and devoted to the research and development of high-end leather shoes for men and women. At present, Hasen stock has developed into the top ten footwear brands in China with a total assets of more than 1 billion 200 million yuan. In 2015, Hasen's shares earned 1 billion 940 million yuan. The reason why Hasen shares has grown into well-known enterprises at home and abroad in just a few decades is because it has its own unique corporate culture and distinctive management strategies, and has always adhered to the concept of "professionalism, integrity and service".

First, grasp the trend of fashion.

Hasen shares great importance to R & D and design innovation, and has a more than 300 R & D design team, including chief designer, designer, technician and other professional and technical personnel. The company develops and integrates with the international fashion fashion, and according to ergonomics, efforts to create personalized, fashion and skills classic shoes. Hasen's R & D design team targeted product development according to the domestic women's shoes consumption market regional differences, cultural background differences and other factors. In 2015, nearly 5000 new designs and moulded projects were completed. In addition, Hasen shares every year sent R & D designers to participate in exhibitions held in Italy and France. The first time to grasp the trend of fashion and inspire creative inspiration.

In addition to outstanding R & D design, Hasen shares also have the industry's leading international cooperation advantage. In 2015, the export income of Hasen's overseas foundry was 315 million yuan, accounting for 16.24% of the total revenue. Hasen shares take OEM/ODM's agent processing mode to maintain long-term cooperation with international brands such as DANSKO and SPERRY. Through the processing of high-end brand products for foreign countries, Hasen shares can learn and master the design and processing technology of high-end brand products, including the trend of foreign countries, the application of international environmental protection materials and high quality leather materials, and the use of professional science and technology fabric design, which will greatly promote the company's R & D design level to a higher level.

Fundraising to expand production and enhance profitability

Hasen shares are listed on the Shanghai Stock Exchange, which will issue 54 million 360 thousand shares of public stocks and raise net capital of about 450 million yuan. This part of the fund will provide new energy for the development of Hasen shares to become top domestic leather shoes manufacturers and retailers. Hasen shares plans to use the 389 million yuan of the net proceeds raised for the marketing network construction project. The project will open 950 Direct stores, which are distributed in 24 main cities, including Beijing, Nanjing and Dalian, and their surrounding areas. Hasen shares said: "after the implementation of the project, it will further enhance the company's brand image, enhance its core competitiveness, improve marketing network, improve market share, expand new profit growth points, and enhance profitability."

In addition, Hasen shares also plan to use the 40 million yuan in the net proceeds raised for the production and expansion project of 1 million 600 thousand pairs of leather shoes annually. At the same time, Hasen shares also plan to use 20 million yuan for information construction projects, and build an information system that matches the future business structure of the company.

Hasen shares said: "the expansion of the production of leather shoes will expand the company's own production capacity and enhance the capacity of independent production to meet the potential market demand, and the implementation of information technology projects can enhance the management capacity of the company, and provide a strong guarantee for the smooth implementation of the marketing network construction, production and logistics operation."

Looking forward to the future, Hasen shares will innovate marketing methods, improve the profitability of single stores, integrate its own brand and agency brand, gradually form a brand system with good identification and stability of customers, actively adapt to market changes, actively develop network marketing, make greater progress in the domestic women's shoes market, make new breakthroughs in the men's shoes market, strictly control quality management, and maintain the good reputation of Hasen's brand.

Hasen shares said: "after the listing of the company, we will firmly grasp this valuable opportunity. We will continue to achieve rapid growth in performance and maximize the achievement of win-win cooperation among customers, employees, society and shareholders through the implementation of investment projects, enhance the ability of continuous development and innovation and upgrading of the superior products, and build the company into a high-quality listed company with strong and sustainable growth force."