Anyang'S Industrial Cluster Is Missing.

At present, Anyang textile and clothing industry has occupied a certain market share in the country, and has a fixed consumption group, and the development tends to be stable.

However, with the development of branding, differentiation and diversification of the domestic consumer market, the competition pattern of the garment market is also undergoing great changes.

Whether the running mode of Anyang knitted apparel industry has been able to adapt to the current cruel competition has become the most concerned and headache problem of many business owners.

"The industrial foundation is very good, there are more than 4000 local garment enterprises, and the production capacity of textile and clothing is very strong.

At the same time, the three textile industrial clusters in Anyang, Tangyin and Neihuang are relatively concentrated, which is conducive to the development of merchants.

Talking about the current situation of textile and garment industry in this city,

Li Yanling, President of Textile Association, was pleased.

With the good foundation of textile industry and the support of the government, can the ten companies be regarded as the new starting point for the development of Anyang textile industry towards high-end, characteristic and branding? What is the next step for the booming Anyang textile and garment industry?

Mention of the underwear produced by Pak Zhuang is unknown to Anyang citizens, but few people can answer it if they ask which brand is the most famous.

Since the 90s of last century, Bai Zhuang has become an important underwear production base.

With the completion and development of industrial cluster area, Anyang Bai Zhuang textile and garment industrial park is large and small.

There are more than 300 enterprises.

But unfortunately, there are few brands that can really get the reputation.

The person in charge of Bai Zhuang Industrial Park pointed out an exhibit to the reporter.

Product positioning itself is the middle and low end.

Such a children's clothing is very beautiful, but the price is only ten yuan, and the profit is very thin.

He said that many enterprises and factories mostly come from workshop processing and development, and sales mode is mainly wholesale, and B2B mode is also on the electronic business platform.

Therefore, after many years of development, the size and output value of the park are not small, but few famous brands are known.

This phenomenon also exists in other industrial parks.

There are many brands of underwear manufacturers in Anyang, especially in recent years, specializing in children's knitted apparel. Many industrial clusters have been formed, but like "Tong Tai" and "English style", there are not many high-end brands in China.

Speaking of brand, Peng Yu, director of the production of Tangyin Chun Yang clothing Limited company, said helplessly that Anyang's textile and garment industry is still dominated by low-grade products. The industry's characteristics are scattered and small, but the lack of representative leading enterprises and big brands is very large, but the whole industry lacks systematic planning.

It is understood that at present, there are more than 4000 textile and knitted garment enterprises registered in Anyang, 3576 of the industry's own brand enterprises, including 1758 garment processing brands, such as fishing cats, bean beans, JINGDING paradise, Huayu, Huayang and other famous brands of more than 300.

However, as Peng Yu said, most of the "Anyang made" are middle and low end routes, basically in the two or three tier cities and wholesale markets in the south.

How to break through the bottleneck of the development of Anyang's textile and garment industry and let Anyang make rebirth?

Specific to the present is to step up the improvement of the industrial chain, strengthen strategic cooperation and brand building, enhance core competitiveness, select a group of competitive brand and market influence independent brand enterprises to focus on cultivating, and strive to form a common brand, strong regional brand and domestic well-known brands, and promote the healthy and rapid development of Anyang's textile and garment industry.