German Fashion Brand Strenesse Bought By Holland Private Equity Fund

Germany

Strenesse currently announces that the company has been acquired by a newly established Holland private equity fund Dutch Holding MAEG BV (hereinafter referred to as MAEG).

The acquisition was made in the form of cash and 20% debt.

The Strenesse brand became the official member of the German national football team in 2006.

The "lucky blue sweater" and black coat worn by the sponsor, coach Loew in the 2010 World Cup are all from Strenesse.

It is reported that Strenesse has maintained its operation since it declared bankruptcy protection in April 2014.

A spokesman for MAEG said that the private equity fund is ready to integrate a number of fashion luxury brands.

Strenesse is the first acquisition target, and two other companies are preparing for the takeover.

(above: German national team members wear Strenesse men's clothing)

It is reported that the German fashion brand Basler recently took up the CEO Reiner Unkel experience in the retail industry. He will serve as the CEO of the newly established Strenesse GmbH company, and retain the company's existing 240 employees.

Unkel said he plans to bring Strenesse back to the foundation of brand culture, keeping pace with the trend and the spirit of the times and attracting more young consumers.

At present, the off line brand Strenesse Blue will be available again.

About Strenesse

Strenesse, founded in 1949, is headquartered in N o rdlingen.

In the world, the sale of high-end clothing, accessories, perfume and sunglasses for men and women is one of the few famous international fashion brands in Germany.

In 2006 ~2013, Strenesse was the official clothing sponsor of the German men's football team.

The German team has made brilliant achievements, and Loew's figure is even more well-known. Unfortunately, he failed to win the Strenesse brand.

(above: German coach Loew is wearing Strenesse's lucky blue sweater).