Alibaba Will Reinvest $1 Billion To Lzada

According to the world clothing shoes and hats net,

Will go to

Another 1 billion US dollars to increase its stake in Lazada to 83%, to further control this rapid development.

Platform to expand the Southeast Asian market.

Maximilian Bittner, chief executive of Lazada, said Alibaba has won the highest stake in Lazada with more than $3 billion 150 million over Temasek investment company.

Last year, Alibaba held Lazada for 1 billion US dollars. This is its largest overseas investment so far.

Lazada, founded in 2012 by Bittner, has become the key to Alibaba's overseas expansion. It also satisfies Ma Yun's ambition to make Alibaba a global enterprise.

Lazada will become the next battleground of Alibaba and Jingdong, and Amazon will not lag behind.

Despite the lack of convenient pportation and convenient payment facilities in Southeast Asia, these two points are the key to the development of the electricity supplier, but still the fastest growing area of the Internet. More than 600 million of the people here are increasingly keen on online shopping and online payment.

"It is clear that a large number of people have provided the basis for the expansion of the Alibaba overseas market," Bittner said in an interview. "The popularity rate of e-commerce in Southeast Asia is only about 3%, so the cooperation between Alibaba and Lazada is of great significance."

Amazon has not yet expressed its intention to enter the Southeast Asian market, but according to the industry, with the continuous development of Amazon, it will enter the Southeast Asian market as early as this year.

Now, Alibaba dominates the Chinese market, and Amazon occupies the US market. They are committed to enter the overseas market.

Jingdong is more inclined to build a distribution system similar to Amazon, and plans to invest hundreds of millions of dollars in Indonesia's e-commerce platform Tokopedia.

Although the Alibaba is large, most of its revenue comes from China.

It first occupied the Southeast Asian market before Amazon's March and held 51% of Lazada shares.

In March, Ma went to Kuala Lumpur to announce that Malaysia became its first overseas logistics center, providing centralized storage and distribution for goods in the region.

Indonesia is the fourth largest population in the world, and is considered to be one of the most promising markets.

Like China 10 years ago, there was a lack of retail infrastructure, a surge in mobile phone users, and the rise of the middle class in pursuit of quality products, which provided great opportunities for China and Indonesia.

Lazada covers six countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. It has more than ten warehouses and distribution centers, which can send products directly to buyers.

Lazada's competitor is a well funded MatahariMall, but Bittner says Lazada can rely on Alibaba expertise to match MatahariMall.

This year, Alibaba's Taobao has been launched in Singapore through its special website.

Alibaba has also helped Lazada set up an online loyal customer and service plan to provide free delivery services for UberEats, Netflix, Taobao and online department store Redmart.

Bittner said that this is the first time Lazada has been working with US companies to provide online incentive plans.

Zhang Yong, chief executive of Alibaba, said: "the electricity market in Southeast Asia needs to be developed. We have seen a very promising future.

We will continue to invest resources in Southeast Asia through Lazada and seize these opportunities. "

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