Reputation Management PK Wealth Management: Big Data Verifies That "The Better The Reputation Is, The More You Earn"

Nancai AI news lab found that the net wealth of public figures is highly related to personal reputation.

The AI news Lab of Nancai has counted the wealth of nearly 200 entrepreneurs, all of whom are among the top 400 on the Forbes rich list. At the same time, the reputation net worth of executives with higher personal wealth has also performed well, which fully confirms that "business ethics is moral conduct".

Since Adam Smith, "reputation" has been regarded as an important mechanism to ensure the honest execution of contracts in economics. Reputation not only makes the existing contracts continue to be executed, but also makes the transactions with potential opportunities more likely to be carried out.

Personal reputation is positively correlated with assets

Reputation is already an intangible asset. The former is positively related to the former category of "net worth" and "personal financing".

The assets of the top ten tycoons are generally more than 100 billion yuan, and only one of them has a negative value of "net reputation assets".

Ma Yaoyun and Ma Teng are ahead in terms of wealth and reputation. However, Ma Yun scored 49.54 points more than Ma Huateng in terms of the net asset value of senior executives' reputation, which was quite different. The reasons are as follows: firstly, Ma Yun has a high profile, is willing to express and share, often attends various forums and makes public speeches, with a high exposure score of 162680, and Ma Huateng's exposure score is 63251; secondly, Ma Yun's appearance in the reports of the central media and we media has widened the gap with Ma Huateng. In addition, affected by the "double 11" Shopping Festival and other events, Ma Yun's exposure score in we media and food is high There were also more discussions among the masses, accounting for 50.08%.

Where is the logic?

In fact, among the 193 rich people monitored by Nancai AI news lab, 62 of them had a positive score of 0, and most of their net worth of reputation was also in negative value.

From the perspective of industry, TOC's retail, Internet, transportation and other industries have higher average net value of reputation assets due to their high exposure.

According to the statistics of Nancai AI news laboratory, the average net value of reputation assets of retail industry, software and service, and transportation is the highest, which is 34.14, 14.66 and 14.10 respectively. Food, beverage and tobacco, media and entertainment were the lowest, with 0.07 and-2.59 respectively.

The reason for the negative value is related to the industrial risk events. For the automobile and auto parts industry, the public opinion about automobile quality and recall, especially the negative voice, is large. Even if the exposure of the rich executives in the industry is second only to the software and service industry, the average net value of their reputation assets is only 1.54. The media and entertainment industry has the lowest average net worth of their senior executives' reputation assets, which is related to the continued cold winter in the film and television industry. Since 2019, 1884 film and television companies have been shut down, which are specifically reflected in the cancellation, revocation, liquidation and closure of their companies. And the industry is still pessimistic about the future of the film and television industry.

Logically, personal reputation is closely related to venture capital and IPO.

An academic study published by Shanghai Academy of Social Sciences in June 2019 confirmed that the resource allocation efficiency of venture capital (VC) is mainly reflected in the constraints of its reputation mechanism, The higher the reputation of the investment institution, the higher the proportion of IPO Exit; VC with higher reputation provides better value-added services, and its good post investment management improves the asset value-added ability of the invested enterprise; the higher the reputation of the VC, the higher the rate of return (IRR) of the listed company. (Editor: Bao Fangming)