OLOMO To Create Myspace In B2C Field
"As long as six people are passed, any two people in the world can become friends..."
This is the famous six degree theory.
The www.olomo.com, the menswear brand OLOMO, is rapidly spreading the market through "six degree theory" through "Friends of friends" from mouth to mouth.
This marketing mode not only increases customer viscosity, but also brings higher input output ratio.
With the encouragement system of "recommending award", the enthusiasm of consumers is fully mobilized.
Consumers are willing to recommend this product after purchase, which means that he must be recognized for this brand.
Who would recommend a bad thing to the people around us?
It can be seen that the key to winning this way of promotion is good product quality and real buying experience of consumers.
The core of clothing direct selling is still clothing.
Once, shirt marketing relies on B2C's new marketing mode and overwhelming advertising bombing quickly attracting consumers.
But with the development of the market, the attention of the consumers will eventually fall on the products themselves.
If the enterprise lacks core competence and controllable system, it will be difficult to attract consumers continuously without good design, excellent product quality, perfect and personalized service.
Unlike PPG, which is famous for its reputation in borrowing mode, OLOMO has been pformed into traditional clothing manufacturers.
It is a OEM trader who has worked with Kmart, Jcpenney, TargetMoschine, A+Lidel, Zara, Sergent Major and other international famous clothing brands for twenty years. It has rich production experience and quality control management to ensure high quality products.
Now we have successfully pformed through the Internet to provide users with high quality and low price men's wear, and promise that consumers can "return unconditionally 30 days" (through washing can also be returned).
With such a guarantee, it seems that consumers are willing to recommend OLOMO for granted, because they are trustworthy.
We expect these user experience to be audible, visible and touching, and the shopping experience will create a MySpace in the B2C field.
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